How to Get Started With SEO

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Updated

Learn to get started with SEO to optimize your presence on search engines. In this article we will share some tips that can help you improve the SEO of your site on Kajabi. 


In this article:


What is SEO?

SEO is an important consideration for any online business because it can help put your business at the forefront of popular search engines like Google. 

What does SEO mean? 

SEO stands for Search Engine Optimization. Optimizing your search results on search engines.

Let's take a look at an example of a search engine results page:

search-engine-results-page.png

Note:
A search engine results page may also include paid ads that can appear at the top or bottom of the results.

Depending on the keyword a user searches, a series of search results will appear.

A search result contains at least 3 elements:

  • URL,
  • page title,
  • and description.

With search engines you want your website to appear as high as possible in the results to help increase traffic to your site. The higher you rank, the more likely someone will click into your website.

That's where SEO comes in. The goal is to optimize your website to rank higher in search engines for keywords that relate to your business.

Each page and blog post on your site has a section called SEO and Sharing.

This will allow you to set a page title, description, and an image. 

This article introduces SEO, but we recommended expanding your knowledge and learning more about SEO to help you build and scale your business!


Page Title

With Kajabi, you can set a page title to help with your SEO in the SEO and Sharing section of a page or blog post.

Depending on the search engine your page title may display below the URL breadcrumb on the search engine results page and will appear on the browser tab.

Keep in mind, the search engine used will determine what is displayed and they may display relevant text from your page instead of your title. 

Tips to improve your page title for SEO:

  • Describe your page content in less than 70 characters.
  • When it makes sense, include a keyword that is relevant to your page.
  • Each page should have a unique title.

Pages:

page-title-pages.png

Blog:

page-title-blog.png


Page Description

Set a page description in the SEO and Sharing section of a page or blog post on Kajabi.

Depending on the search engine, they may display your description below the title on the search engine results page or they may choose to display relevant text from your page instead of your description. 

Tips to improve your page description for SEO:

  • Give a summary of your page content in about 1-2 sentences.
  • Include a keyword that is relevant to the page.
  • Each page should have a unique description.

Pages:

page-description-pages.png

Blog:

page-description-blog.png


Page URL

Set a page URL in the General section of a page or the SEO and Sharing section of a blog post.

This will display on a search engine results page and is the link that will be used to access your page. 

Depending on the search engine they may choose not to display the full URL and may show a URL breadcrumb instead. 

Tips to improve your page URL for SEO:

  • Keep it short.
  • Avoid vague URL's (e.g., page-123), instead try to briefly describe the page.
  • Use hyphens to separate words, not underscores.
  • Use lowercase for all letters in your URL.
  • When it makes sense, include a keyword that is relevant to your page.

Pages:

page-url-pages.png

Blog:

page-url-blog.png

Note:
The title in the General section is an internal title, while the Page Title in the SEO And Sharing section is visible to users. The same is true for blog posts, the Page Title in the Post Details section is an internal title, while the page title in the SEO and Sharing section is visible to users. Learn more about the SEO and Sharing section.

Header Tags

Each page contains header tags that allow you to structure the page in an organized way for users and search engines. 

With Kajabi's text editors you can select your desired heading tag to change the appearance and organization of your content.

To view your header tag options:

  • Open the text editor for your desired text section.
  • Click Formats.
  • Then, select Heading:

Headings:

  • Heading 1: The title of your page.
  • Heading 2: Subheadings.
  • Heading 3 - Heading 6: used for further subheadings for your content.

Tips to improve your text headings for SEO:

  • You should only have one H1 tag on a single page. 
  • Include a keyword in the H1 tag that is relevant to the page.
  • When it makes sense, include a keyword in other header tags.

header-tags.png


Images

A good filename and alt text for the images on your site is important for your SEO. 

Alt text is a description of an image that is helpful for screen readers and search engines. You can find this field on the Image Block in the website or page builder.

Tips to improve your Images for SEO:

  • Avoid vague file names (e.g., image123.png) instead try to briefly describe the image.
  • Use hyphens to separate words, not underscores in your filename.
  • Reduce the size of your images by resizing large images and using an image optimization tool like Squoosh.
  • Each image should have an alt text that briefly describes the picture.
  • When it makes sense, include a keyword that is relevant to the image in your filename and alt text.

image-alt-attribute.png


Text

When crafting your text it is important to include quality written content on your pages and blog posts.

Tips to improve you text for SEO:

  • When it makes sense, try to write long content (over 2,000 words).
  • When possible mention relevant keywords throughout your written content, but don't go overboard.
  • If you link to other pages or websites, link a few words or a short phrase instead of a phrase like "click here".

Sitemap

A sitemap helps search engines index the pages on your website.

Although this isn't a required step to get listed on a search engine, it can be helpful. We recommend that you submit your sitemap to Google and Bing.

Note:
If you submit your sitemap to Bing, it will also submit to Yahoo. DuckDuckGo doesn't have a way to submit a sitemap, however it does reference Bing's search results. Depending on where you are located, it may make sense to also submit your sitemap to Yandex or Baidu.

Google

To submit your sitemap to Google:

  • Login to Google Search Console
    Note: You will need a Google account to continue.
  • In the URL Prefix field, enter your full domain name (e.g., https://www.example.com).
  • Then, click Continue:

There are a few different ways to verify your domain, but for this example we will use the HTML tag method. 

To use the HTML tag method:

  • Click HTML tag.
  • Then, copy the meta tag provided:

E3523C9E-4E64-4073-81CF-293BECD0443A.png

Next, open a separate tab in your web browser and navigate to your Kajabi account to add your meta tag. 

To add the meta tag:

  • Open the Settings tab from your Dashboard.
  • Click Site Details.
  • Scroll to Page scripts.
  • Paste in your copied meta tag.
  • Then, click Save to keep and apply your changes:

Navigate back to the Google Search Console to complete the process:

  • Click Verify.
  • Click Go to Property.
  • Select Sitemaps.
  • In the text field enter sitemap.xml.
  • Then, click Submit:

Bing

To submit your sitemap to Bing:

You will need a Microsoft, Google, or Facebook account to continue. 

You have the option to import your site from Google Search Console, but for this example we will add our site manually.

  • In the "Add your site manually" field, enter your full domain name (e.g., https://www.example.com). 
  • Then, click Add:

809B9DEF-00D3-4FDB-84B7-341D7B0FFA49.png

There are a few different ways to verify your domain, but for this example we will use the HTML Meta Tag method. 

To use the HTML Meta Tag method:

  • Click HTML Meta Tag.
  • Then, copy the meta tag provided:

05613AE1-B6DA-48CE-AEC5-E53572F4BB24.png

Open a separate tab on your web browser and navigate to your Kajabi account to add the meta tag.

To add your meta tag:

  • Open the Settings tab.
  • Click Site Details.
  • Then, scroll to Page scripts.
  • Paste in your copied meta tag into the Header Page Scripts field.
  • Then, click Save to keep and apply your changes:

Navigate back to Bing Webmaster Tools to complete the process:

  • Click Verify.
  • A message should appear stating, "Site additional successful".
  • If the message appears, click Done.
  • Navigate to the left sidebar and click Sitemaps.
  • Click Submit sitemap.
  • Enter your full domain name (e.g., https://www.example.com).
  • Add /sitemap.xml at the end of the URL.
  • Then, click Submit:

And that’s how you can get started with SEO! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!

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