Learn to encourage an additional sale with a Downsell.
In this article:
What is a Downsell?
A Downsell is another Offer presented to customers that decline to purchase an Upsell.
This gives you a second chance to make an additional sale if your customer declines your Upsell.
Your Downsell is typically a lower-priced Offer, a discount on the Upsell Product, or you can choose to offer a completely new Product.
Add a Downsell
To add your Downsell Offer:
First, create an Offer to use as a Downsell.
Then, return to your Offers Dashboard and select the Offer you wish to attach your Downsell to.
Select the Upsells tab.
Add a new Upsell or navigate to an existing Upsell Offer.
Then, click Add downsell on your Upsell offer card.
Complete the Downsell prompt:
Select your Downsell offer.
Enter a Downsell title.
Enter a Downsell description.
Upload a video for your Downsell (optional).
Update the purchase button text (optional).
Click Add Downsell to apply your changes:
Be sure to activate both your Downsell and Upsell to initiate the upsell and downsell flow during checkout!
Edit your Downsell
After you have added a Downsell to your Offer, you have the ability to edit specific details of the Downsell further.
To edit your Downsell:
Open the Sales tab from your Dashboard.
Select the Offer containing the Downsell you wish to edit.
Select the Upsells tab.
Click the Downsell attached to your Upsell Offer.
Then, in the Downsell editor popup, edit the title, description, CTA text, or add a video.
Click Save to keep and apply your changes:
Remove a Downsell
To remove a Downsell from your Offer:
Open the Sales tab from your Dashboard.
Click Offers.
Select the Offer from which you'd like to remove the Downsell.
Select the Upsells tab.
On the Upsell page, click the
…menu next to the Downsell Offer.Click Remove to delete it:
And that's how to add and edit a Downsell! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!