Events help you engage your audience, deliver timely content, and build anticipation around anything date-driven — a webinar, product launch, flash sale, or in-person gathering.
With an Event, you can add a countdown block to Pages and Email Broadcasts, collect registrations for virtual or in-person events, and send email notifications tied to a specific date. Members may add an Event to their preferred calendar using a link that is automatically included in the confirmation email.
Unlike Email Sequences, Event emails are scheduled around a date rather than a contact's behavior, making them the right tool for time-sensitive announcements. Performance tracking works the same way as other email types — open rates, click reports, and more are available from the Events page.
Use Events any time you need to build momentum around a moment that matters. See Create an Event to begin building excitement around your date.
Key benefits
Automated email sequences are tied to a specific date and time, rather than opt-in date
Countdown timers on Website Pages, Landing Pages, and Email Broadcasts to build anticipation
Flexible scheduling for one-time or recurring Events up to one year in advance
Self-registration through Forms and Automations so contacts can sign up on their own
Detailed analytics including metrics and click reports for all Event emails
Note: For repeat Events, registrants receive emails starting from the time they register, but only for that registration cycle. They won't automatically receive emails for future cycles unless they're removed from the event and re-registered.
Register Contacts for an Event
Pair Events with Automations to register Contacts automatically based on actions they take:
Purchasing an Offer
Completing an Assessment
Adding a Tag
Set up an Automation with your chosen trigger, and Kajabi handles registration automatically when a Contact meets the condition.
Note: Automation availability depends on your plan. Growth and Pro plan members can create Automations from the dedicated Automations tab. Basic plan members can access Automations directly within Products, Offers, Funnels, Email Campaigns, Events, and Forms — just open the relevant section and enter its editor.
Learn more about the differences between Basic and Advanced Automations in Kajabi.
Add to Calendar
Add to Calendar lets members quickly save scheduled Events to their preferred calendar. These calendar links are automatically included in confirmation emails and appear on Event pages, making it easier for members to attend and stay organized.
Use Add to Calendar for any scheduled Event with a defined date and duration.
Supported calendar providers
Multiple calendar providers are supported, each with slightly different behavior:
Apple Calendar — Downloads an ICS file and supports full recurring Event series
Google Calendar — Opens a direct link and supports full recurring Event series
Outlook (desktop) — Downloads an ICS file and supports single Events only
Outlook.com — Opens a direct link and supports single Events only
Office 365 — Opens a direct link and supports single Events only
Yahoo Calendar — Opens a direct link and supports single Events only
Calendar links
Members can access calendar links in the following places:
Event confirmation emails — Add to the email body using the Add to email button
Member-facing Event pages — Displayed on the Event details tab
Manage calendar links on the Event page
The Events page includes an Add to Calendar panel with tools to customize and share calendar links:
Text style — Display provider names as text links (e.g., Google, Apple, Outlook)
Icon style — Display provider logos as clickable icons
Copy widget — Copy formatted calendar links for use in emails or landing pages
Copy code — Copy raw HTML for custom templates or advanced use
Add to email — Insert the calendar widget directly into the email editor
Calendar link behavior
Each calendar link includes a secure, time-limited token tied to a specific Event.
When a member clicks a link:
Google, Outlook.com, Office 365, Yahoo — Opens the provider’s event creation page with pre-filled details such as title, date, time, duration, and description
Apple and Outlook (desktop) — Downloads an ICS file that the member opens to add the Event to their calendar
Important: Calendar links expire one year after they are generated.
Note: When creating an Event, make sure it is fully configured so calendar links will appear. Set a date and time for the Event, and add a duration (in minutes). Without both of these, calendar links will not display.
Troubleshooting
Calendar links not appearing in email
Cause: Event has no duration set
Solution: Add a duration (in minutes) in the Event settings
Calendar links not appearing
Cause: Event is not scheduled
Solution: Set a date and time for the Event
"Link expired" error
Cause: Calendar link token is older than one year
Solution: Request a new link from the Event page
Recurring event shows only one session
Cause: Provider limitation
Solution: Apple Calendar and Google Calendar support full series. Other providers add only a single event by design.
FAQs
Do calendar links support recurring events?
Yes, but only Apple Calendar and Google Calendar support adding the full event series. Other providers add a single occurrence.
Why are calendar links missing from my Event?
Calendar links only appear when the Event has both a scheduled date/time and a duration set.
How long do calendar links stay active?
Calendar links expire one year after they are generated.
Can calendar links be added to custom emails or pages?
Yes. Use the Copy widget or Copy code options on the Events page to add calendar links to custom emails or landing pages.