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Analytics Benchmarking

Updated this week

See how you stack up against thousands of successful Kajabi Heroes with our new Benchmarking feature. Compare your performance against anonymized, aggregated data from creators across all industries, giving you the insights you need to level up your business. Discover your benchmarking insights through the Add comparison dropdown in supported reports.


Benchmarking Industries

Benchmarks are based on performance of active revenue-earning Kajabi Heroes within one of the following industries:

  • Education, Learning & Training

  • Coaching, Consulting & Mentoring

  • Health, Wellness & Fitness

  • Personal Development & Self-Help

  • Finance, Accounting & Investment

  • Creative, Media, Entertainment & Gaming

  • Marketing, Advertising & Communications

  • Religion, Spirituality & Esoteric

  • Retail, E-Commerce & Consumer Goods

  • Construction, Home & Real Estate

  • Sports & Recreation
    People, Workforce & Relationships

  • Legal, Compliance & Government

  • Food, Beverage & Hospitality

  • Technology, Data & IT

  • Agriculture, Animals & Environment

  • Transportation & Logistics


Benchmarking Definitions

The Benchmarking feature compares your performance to aggregated data from Kajabi Heroes within the selected industry segment. It provides several key values to help you understand how you stack up:

  • Your Site Average: The mean (average) value for your site.

  • 25th Percentile: Represents the lower quartile of the industry.

  • Median: The midpoint, or 50th percentile, for your selected industry.

75th Percentile: Represents the upper quartile of the industry. Only the top 25% of Heroes perform better.


Benchmarking Supported Reports

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