Starting in early 2024, Google began enforcing stricter requirements for bulk email senders to improve inbox safety and reduce spam. This rollout began in February 2024 and ramped up significantly in November 2025.
Check out this Google Article for more information.
As your email service provider, we want to reassure you: You’re already covered.
Our deliverability and infrastructure teams have always built Kajabi’s email systems to meet — and often exceed — the highest industry standards long before they became mandatory. For Kajabi Heroes, Google’s latest policies don’t represent new hurdles, but rather a confirmation that the bar we’ve consistently set for email quality is now the industry baseline.
There’s no action required on your part to stay compliant with Google’s new bulk sender requirements. Kajabi’s platform handles these critical components automatically, ensuring your messages continue reaching your audience’s inbox safely and securely.
What This Means for You (and How Kajabi Keeps You Compliant)
Google’s new enforcement focuses on three key areas that establish sender trust and deliverability. Here’s how Kajabi meets — and exceeds — each standard:
1. Robust Email Authentication (SPF, DKIM, and DMARC)
Kajabi enforces full implementation of SPF and DKIM for all sending domains, both shared and custom. We also ensure DMARC is correctly configured and continuously monitored for alignment. This prevents authentication errors and confirms your messages are verified, legitimate, and safe.
2. One-Click Unsubscribe (RFC 8058)
Every marketing and promotional email sent through Kajabi includes the required List-Unsubscribe headers, giving your subscribers the option to opt out with a single click. Kajabi automatically and instantly processes unsubscribe requests — far faster than Google’s required 48-hour window — ensuring you stay fully compliant and your recipients stay happy.
3. Low Spam Complaint Rates (Below 0.3%)
Kajabi provides in-app visibility into your spam complaint rates and offers expert guidance to help you maintain a healthy sending reputation. Our monitoring tools and best practices help you stay well below Google’s 0.3% threshold — typically under 0.1% — to keep your deliverability strong.
4. Secure Transmission (TLS Encryption)
All outgoing Kajabi email traffic uses Transport Layer Security (TLS) to ensure your messages are securely encrypted from our servers to your recipients’ inboxes. This is a core requirement for all high-volume senders, and a long-standing Kajabi standard.
You Focus on Your Audience — We’ll Handle the Rest
Our mission is to empower you to build meaningful connections with your audience — not to worry about technical email protocols. Kajabi’s deliverability experts work behind the scenes to maintain top-tier compliance and performance, so your messages arrive safely, securely, and consistently.
Bottom line: You’re already ahead of the curve.