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Report: New Subscriptions Over Time

Updated this week

Displays new subscription counts and gross revenue over time, tracking all completed subscription purchases including those with a trial. Purchase counts are based on the original transaction date, regardless of any trial period. Gross revenue reflects the setup fee amount when applicable, with $0 recorded for trial-only purchases without a setup fee. View Report

This report is most useful for:

  • Comparing periods of growth to identify seasonality, promotional performance, or shifts in customer subscription purchase behavior


Data Presented in this Report

Visual Charts

  • Subscriptions sold (line chart): Shows the total count of new subscriptions purchased within the selected time frame.

Data table

The data table below the chart provides a daily breakdown, including:

  • Interval: The specific interval period (day, week, month, or year) across the time range selected.

  • Subscriptions sold: The number of new subscriptions purchased. Purchase counts are based on the original transaction date, regardless of any trial period.

  • Gross revenue: The total gross revenue earned from purchased subscriptions. Gross revenue reflects the setup fee amount when applicable, with $0 recorded for trial-only purchases without a setup fee.


How to use the report

Controls

  • Time range: Filter payments by period (e.g., last 7 days, last 30 days, custom date range).

  • Interval: Choose how the data is grouped within the selected time range (Day, Week, Month, Year).

  • Offer selection: Choose whether to view data for multiple offers or a specific offer.

  • Comparison: Use the Add comparison option to compare current subscription performance to a past period. This helps identify growth trends or seasonal changes.

  • Currency selector: View stats in your preferred currency.


Export information

When you export the New subscriptions over time report, the resulting file will include the same columns and reflect any filters you have applied. This ensures the data in the export matches what is displayed in the report:

  • Date

  • Subscriptions sold

  • Gross revenue

  • Currency
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