The Monthly Recurring Revenue (MRR) from Subscriptions report displays the total recurring revenue normalized into monthly amounts from all paying subscriptions during a selected date range. It helps you track subscription revenue growth and understand your predictable income stream. The report includes gross MRR (total subscription revenue) and net MRR (after coupon discounts). Subscriptions are included once they have a successful payment, regardless of trial status. Trial subscriptions with setup fees are counted immediately upon purchase, while free trials are only included after the first successful payment. The report excludes canceled subscriptions and applies coupon discounts based on their duration and type.
This report is most useful for:
Tracking the growth of recurring revenue over time.
Measuring the stability and health of your subscription business.
Data presented
Visual charts
Line chart: Displays the trend of net MRR over the selected time range.
Data table
Interval: The specific interval period (day, week, month, or year) across the time range selected.
Gross MRR: Total monthly recurring revenue before discounts.
Coupon discounts: The value of discounts applied to subscriptions.
Net MRR: Gross MRR minus coupon discounts.
How to use the report
You can customize the data displayed in the report using several controls.
Controls
Time range: Filter by period (e.g., last 7 days, last 30 days, last 12 months, custom date range).
Interval: Choose how the data is grouped within the selected time range (Day, Week, Month, Year).
Offer selection: Choose whether to view MRR for multiple offers or a specific offer.
Currency selector: View in your preferred currency.
Comparison: Compare to past periods for trend insights.
Export information
When you export the Monthly recurring revenue from subscriptions report, the resulting file will include the same columns and reflect any filters you have applied. This ensures the data in the export matches what is displayed in the report:
Date
Gross MRR
Coupon discounts
Net MRR
Currency
FAQs
What’s the difference between Gross MRR and Net MRR?
Gross MRR is your total monthly recurring revenue before any discounts are applied.
Net MRR subtracts coupon discounts, showing the actual recurring revenue your business earns.