Kajabi offers two mobile app experiences for delivering your content: the Kajabi Mobile App (KMA) and the Branded Mobile App (BMA). Both allow your members to access your courses, coaching, and podcasts, but they differ in their level of customization and setup requirements.
Shared Features (KMA & BMA)
Both apps include:
Member access to courses, coaching, and private podcasts
A refreshed course design with custom thumbnails
Updated and natively integrated community experience
Login to the app as an admin to manage the community as a founder/admin/moderator.
Magi-link login (or 6-digit code)
Fully native comment integration
Confetti celebrations for lesson completion 🎉
Kajabi Mobile App (KMA)
The Kajabi Mobile App is free and ready to use without setup.
Customization Options
Select brand color (applies throughout the app)
Update site icon
Functionality
Members can access your content as soon as they purchase.
Kajabi manages all app updates and maintenance.
Setup & Maintenance
No setup required.
Members simply download the Kajabi App from the app store and log in.
Kajabi handles all updates automatically.
Branded Mobile App (BMA)
The Branded Mobile App provides a fully customized app experience under your own brand.
Customization Options
Brand colors throughout the app experience:
Progress bars
Lesson statuses
Custom app icon, app name, and app store description
Custom Welcome screen (visitors can download and sign up)
Additional Features
External purchase links (U.S. only)
Setup & Maintenance
Requires the following:
Approval timelines:
Apple: ~1–2 weeks
Google: ~6–8 weeks (with closed testing)
App store submissions and updates may face rejections, which can require further action.
Which App Should I Choose?
Choosing between the two app options comes down to how much customization and brand presence you want for your mobile experience:
The Kajabi Mobile App (KMA) is ideal if you want a simple, ready-to-go mobile experience for your members without any additional setup.
Branded Mobile App (BMA) is best if you want complete control over the branding, customization, and advanced features of your app—even though it requires setup and ongoing management.
Feature | Kajabi Mobile App (KMA) | Branded Mobile App (BMA) |
Access & Content | Courses, coaching, private podcasts | Courses, coaching, private podcasts |
Course & Community Experience | Refreshed course design with custom thumbnails, native comments, confetti celebrations, Magi-link login | Refreshed course design with custom thumbnails, native comments, confetti celebrations, Magi-link login |
Brand Colors | Applied to progress bars and lesson statuses | Applied to progress bars and lesson statuses |
Customization Options | - Select brand color - Update site icon | - Custom app icon, app name, app store description - Custom screenshots - Custom screens (welcome, onboarding carousel, links menu) |
Additional Functionality | Coming Soon: Admin login for community management | - In-App Offers - Push Notifications - Variant screens for segments - Custom widgets - External purchase links (U.S. only) - Full Admin Access via email |
Setup & Maintenance | - No setup required - Kajabi handles all updates & maintenance | - Requires Apple Developer, Google Developer, Google Cloud Accounts, and DUNS number - Apple approval: 1–2 weeks - Google approval: 6–8 weeks (closed testing) - App submissions may be rejected, sometimes requiring Hero action |
Best For | Heroes who want a quick, no-setup mobile experience for members | Heroes who want a fully customized app experience under their own brand. |