Learn to create App Offers so your Branded App members can purchase your courses in-app.
In this article:
What is an App Offer?
An App Offer is the mechanism through which your Branded App members can make in-app purchases. App Offers are different from Offers created for products on your Kajabi website and must be created separately from your website Offers.
How will my members experience my App Offers?
Your App Offers will be featured on your app home screen. When a member clicks to open an App Offer, they’ll see your custom title, description, and price information. They can then simply click the “Pay” button to purchase the course(s) you’ve included in the offer:
After clicking their device side button to confirm the purchase, the course(s) will appear in the member’s course library:
Create an App Offer
Note:
Before offering in-app purchases, you’ll need to set up your banking and tax information with Apple and Google.
To create a new App Offer:
Select Branded Mobile App from your Kajabi dashboard.
If you’ve fully completed your app setup, you should see the App Offers subpage in your app navigation menu.Select App Offers.
If this is your first App Offer, click Get started.
If you’ve created an offer before, click + New App Offer at the top right:
Next, enter an Offer Title to display on your offer.
Use the Product(s) in this app offer dropdown menu to select one or more products to include with your App Offer.
Note: Only course and community products are available to select at this time.
Click Save and continue:
Choose to create either a Free or Paid offer.
Use the toggles to choose your app platform(s).
If you create a Paid offer, input your Payment frequency and Currency settings.
Note: You can select one-time payment or subscription under frequency.Enter the Price for your offer.
Click Save and finish:
If this isn’t your first iOS App Offer, simply click Save and finish on the next screen to create your new offer in both Kajabi and the app store.
Note:
If this is your first subscription iOS App Offer or first iOS App Offer in general, make sure to follow these steps to submit to Apple.
If there are additional steps identified when trying to submit your offers to the respective app stores, you will see a window appear with the necessary information to finish your in-app offer submission. If the system encounters an error, you may be asked to start over and resubmit.
Add the course(s) included in the first App Offer on your Branded App Home Screen
Customize your branded app home screen to display the courses available with your in-app offer.
Wait 10-15 minutes for Kajabi to automatically finish up your new app build.
What if this is my first paid iOS App Offer?
If this is your first paid App Offer for the iOS platform, you’ll need to complete a one-time extra step in your App Store Connect account to submit your first paid Apple App Offer for approval.
Edit or remove an App Offer
Ready to change the details for your existing offer, or remove it entirely? No problem!
To open an existing App Offer:
Select Branded Mobile App from your Kajabi dashboard.
Select App Offers.
Then, click the Title of the offer you want to update:
Edit App Offer Details
On the “Details” page, update your offer Title, Description, Products, and/or thumbnail image as desired. Click “Save” to apply your changes:
Deactivate an App Offer
Deactivating an App Offer will remove it from the in-app purchase offers listed on your Branded App home screen. Members who’ve already purchased the offer will retain access to the attached course(s), but members who haven’t purchased the offer will no longer see it.
In your Kajabi Branded Mobile App settings, deactivated offers will appear under the “Deactivated” tab on your App Offers page:
To deactivate an offer, simply click to open the offer for editing, scroll to the bottom of the “Details” page and click “Deactivate App Offer”:
Delete an App Offer
To delete an App Offer from your Kajabi Branded Mobile App settings entirely:
Navigate to your App Offers.
Click the three dot menu to the right of the offer you wish to delete.
Select Delete:
App Offer best practices
Here are a few tips for optimizing your App Offers to encourage in-app purchases:
Leverage the “Branded App signup” tag
When someone submits the app Sign Up form on your welcome screen, the new member will automatically be assigned a “Branded App signup” tag on their contact record in your Kajabi account. Use this tag to easily segment your mobile audience for App Offer promotions.
Set up push notifications
Create push notifications for your app members highlighting your App Offers. Segment the notifications to send them specifically to new members, or strategically schedule them around your course launch dates.
Manage refunds
Refunds for purchases made in-app are different from refunds issued for purchases made through your website's checkout on Kajabi. In order for your customers to request a refund for a purchase made in-app, they will need to go through Google or Apple.
Utilize automations
Automations can assist with your admin processes, such as automatically subscribing your customer to a welcome email sequence when they purchase your in app offer.
Important Note:
In-App Purchase refunds are handled differently from traditional Kajabi offer refunds because of some nuanced rules with Apple and Google. Specifically, when a refund occurs, the default behavior is that access to the content is immediately revoked. If you would like to re-grant this offer to your customer, you are absolutely welcome to do so, but keep in mind that refunds can trigger without your knowledge by Google or Apple due to them being the arbiter of any and all refunds or disputes.
Tip:
Have questions about selling your products on Apple and Google? See our Selling FAQs.
And that’s how you can create App Offers for your Branded App! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!