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Documentation Index

Fetch the complete documentation index at: https://help.kajabi.com/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

Crafting a high-converting sales page starts with one crucial step: nailing the persuasive sales copy. The essentials of creating an outline for your sales page that not only engages your audience but also compels them to take the next step are covered below.

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Step 1: Create an outline with persuasive sales copy

One of the most important components of your sales page is your sales page copy. If you’re unfamiliar with the term “copy”, it refers to the text on your sales page including your headlines and body text. Your sales page copy should include the following:
  • Compelling headings that are scannable and will stop people in their tracks
  • The “why” — the reason they need what you’re selling based on their pain points or desires
  • The “what” — this includes the duration of the offer, downloads, etc
  • Social proof like testimonials, case studies, or success stories
  • A little about you including your story, experience, or qualifications
  • Enticing offer(s) with a clear outline of what’s included and what they’ll receive
  • Incentives or scarcity including upgrade bonuses, “fast-action bonuses”, or limited-time discounts with a countdown timer (optional)

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Step 2: Present clear, valuable offers

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Minimize the number of offers

Have you ever heard the saying, “if you give them too many choices, they’ll often choose nothing”? Having too many choices can often lead to customer confusion or they may fear making the wrong choice. In either case, they may abandon your sales page or your checkout altogether. Here’s how to reduce option overwhelm:
  • Consider how you can eliminate unnecessary choices or options. This can be by combining offers or offering some things as bonuses with a purchase. Not everything has to be its own offer.
  • Provide a default or suggested option that makes it easy for them to choose. For example, use a “most popular” badge on pricing tiers to encourage easy decision-making. Use the Kajabi Pop-Up Checkout with easy payment options. Adding unnecessary pages or making checkout difficult can slow their checkout and reduce conversions.
  • Offer value-added bonuses. Along with your irresistible product or service offer, consider offering added value with bonuses, potentially for a limited time or a limited quantity. A value-add encourages visitors to purchase or upgrade to a higher tier.
Examples of value-added bonuses include: A free or discounted download or digital product A live private or group coaching call A physical gift sent in the mail Access to a private community Learn how to set a limit on your available bonus offers.
Tip: Consider duplicating your sales page and adapting the content based on the traffic source. For example, a sales page for social media promotions versus a sales page used for your appearances, like speaking at conferences or as a guest on podcasts, may have different messaging or promotional offers.
Sales page example

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Step 3: Choose a sales page template or start designing from scratch

You can find free Kajabi Sales Page templates to get you started by:
  • Navigate to your Kajabi Dashboard
  • Select Website from the left-hand menu
  • Select Landing Pages
  • Click the New Landing Page button
Alternatively, you have the option of purchasing an Expert-designed Kajabi Sales Page Template from the Templates Store.
Tip: If you get stuck on the design, consider hiring a Kajabi Expert from the Experts Marketplace. Experts can help you create professionally designed sales pages as well as provide best practices to potentially increase sales conversions.
Things you may want to avoid on your sales page:
  • Difficult to read fonts or small font sizes
  • Unnatural stock photography
  • Colors that are too bright or too muted, making it difficult to read or view
  • Too many offers or unclear offers
  • The ability for visitors to click a link or button that navigates them away from your page
Tip: Simplify your website and sales page to reduce friction. If your end goal is to get them to purchase your product or service, don’t send them to a free download, subscribe to your newsletter, follow you on social media, or read a blog post. Make their path clear and straightforward.
Sales page design

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Step 4: Test, test, and test again

Before you promote your sales page, here is a checklist to ensure everything is working correctly:
  • Review your page on both desktop and mobile to ensure legibility and navigability
  • Click all buttons and links on both desktop and mobile to ensure they are working correctly
  • Check all copy spelling and grammar using a tool like Grammarly
  • Create a coupon giving you 100% off the purchase price to test your checkout, ensuring you receive your purchase confirmations
  • Review your page URL and SEO settings under Page Details so that your page displays correctly when shared

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Get started

If you’re just getting started, don’t get caught in the weeds with your design. Remember, done is better than perfect. Put something out into the world, gain data and feedback, and iterate as needed.

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About the author

Afton is a Digital Strategist and has over a decade of hands-on experience with some of the biggest thought leaders online. Her gifts in design and strategy have helped her clients and students to grow profitable and influential businesses online. She believes everyone has something amazing to teach the world and is capable of becoming a thought leader in their own right - and she would love to show you how. You can learn more about Hero Afton Negrea on her website, https://www.aftonnegrea.com/. Afton Negrea Headshot This content was provided by Kajabi Expert Afton Negrea and is offered for informational and educational purposes only and not as expert advice. If you would like further information on this topic or to work with Afton Negrea, please contact them via their profile in the Kajabi Experts Directory at https://experts.kajabi.com/aftonnegrea.