Learn what Cofounder is, how it works, and how it helps you turn ideas into income.
Overview
Cofounder is Kajabi’s AI business-building assistant designed to help you turn ideas into income. It works alongside you to clarify your business direction, shape offers, and generate launch-ready content like products, landing pages, emails, and marketing assets so you can confidently take your next step forward.
Note: Cofounder is currently rolling out to select accounts. If you do not see Cofounder in your dashboard, it may not be available for your account yet. For the time being, this is included in your plan. Future limits may apply.
Key benefits and user cases
Clarify your direction by defining your goal, audience, niche, and offer
Generate content faster with ready-to-use product and marketing copy
Build with confidence using guided recommendations based on your business
Stay focused with personalized action items and progress tracking
Maintain momentum by always knowing what to work on next, so progress never stalls
Use Cofounder in-app
Once you create your Kajabi account, Cofounder acts as your AI assistant inside the admin dashboard.
Note: If you are new to Kajabi, you can work with Cofounder before creating an account through the Cofounder top-of-the-funnel experience. This experience helps you clarify your business idea and create concrete deliverables.
How to access
Chat button in the header available throughout the admin interface
Dashboard checklist by clicking Chat with Cofounder
If you did not signup for Kajabi through Cofounder, your checklist will be empty until you begin interacting with Cofounder.
Automatic opening for users who came through the pre-signup experience
What Cofounder can help with
Business building including courses, coaching programs, and memberships
Marketing content such as landing pages, sales pages, and email copy
Kajabi navigation with step-by-step guidance and deep links
Progress tracking using your Site Business Checklist
Connect with Support to get further help
Knowledge base integration
Cofounder draws from Kajabi’s official documentation to provide accurate, up-to-date guidance. When you ask how to do something in Kajabi, Cofounder explains the steps based on current platform capabilities and links.
And that’s how you can use Cofounder to turn your ideas into income! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!