BETA: This feature is currently in a Closed Beta and is being tested by a select group of Kajabi users. If you have questions or concerns about this feature please don't hesitate in reaching out to support@kajabi.com
There are two core actions to accomplish in Amplify:
1. Create a profile: Set up a Publisher profile to monetize your email list, a Sponsor profile to promote your Products in other Heroes' Email Broadcasts, or create profiles for both to maximize your connections.
2. Run promotions: Publishers or Sponsors can send a promotion request. Once accepted, the Publisher adds a Sponsored block via the Email Broadcast editor, which automatically pulls in the agreed-upon ad copy. The Publisher can customize (fonts, colors, placement) to match their brand and gets paid after the email is sent.
Publishers
Publishers monetize their email list by featuring sponsored content from other experts. Before setting up your profile, make sure you have:
An active Kajabi account with at least one connected site
At least 1K email list subscribers on the site you want to connect
Set up your Publisher profile
Go to Amplify and select Publisher from the role selection screen.
Choose which Kajabi site you want to connect. If you have multiple sites, select the one whose audience you'd like to monetize.
Fill out your Publisher profile. Sponsors will see this when deciding whether to work with you:
Business name: Pre-filled from your site
Owner name: Pre-filled from your site
Bio: Pre-filled from your site
Niche: Choose from categories like Health & Fitness or Business & Marketing
Next, set your pricing. Your email stats are pulled in automatically. These include total subscribers, largest send size, median send size, and email broadcast count over the last 180 days for email broadcasts delivered to over 1K subscribers. Configure the following:
Audience size: The number of subscribers you'll send ads to (cannot exceed your actual subscriber count)
Send fee: What you charge per sponsored send
Recommended fee: Based on your last 180 days of email broadcast data – we display a recommended fee based on your audience size, your CTR at that audience size, industry standard conversion rates, and a target return for the sponsor. This is purely a recommendation, and you know your audience best and should set your fee as you desire.
You'll also see a Projected Annual Revenue Estimate based on your fee and the estimated # of promotions you might run.
Preview your profile to confirm how it appears to Sponsors, then click Create Profile & Continue to Home.
Note: Amplify takes 20% as a commission fee.
Note: You can set up a Sponsor profile at any time after creating your Publisher profile. You can also create a Publisher profile for each site in your Kajabi account.
Connect a Stripe Account
Connect a Stripe account to accept promotion requests and receive payouts.
Go to Settings > Account.
Locate the Stripe Account card.
Follow the prompts to complete Stripe Connect onboarding.
Once connected, the card displays your connection status, including whether charges and payouts are enabled. You can return to this card at any time to update or reconnect your Stripe account.
Important: You cannot accept or approve promotion requests until your Stripe account is connected.
Sponsors
Sponsors pay to promote their products in other experts' email broadcasts. Before setting up, have the following ready:
An active Kajabi account
Your ad copy: a headline, description, and destination URL
A per-send budget in mind
Set up your Sponsor profile
Go to Amplify and select Sponsor from the role selection screen.
Optionally import your profile information from a Kajabi site, or fill everything in manually:
Business name
Owner name
Bio
Niche
Create your first campaign:
Headline: The main attention-grabber. Lead with the outcomes you provide.
Body: 2–3 sentences describing what you're offering, who it's for, and why it's credible or urgent.
Call to action: Button text (defaults to "Learn More"). A short action phrase displayed on a Button i.e. 'Learn More’. Being specific on what happens when they click will convert better. e.g. 'Save your free seat', 'Watch the full system'.
Destination URL: Where people go when they click your ad
Max budget per send: The most you're willing to pay for a single sponsored send. Helps us recommend publishers in your price range. You can still request any publisher regardless of price.
Preview your Sponsor profile and ad, then click Create Profile & Continue to Home.
The promotion lifecycle
Request sent: Either a Sponsor or a Publisher can send a promotion request.
Recipient reviews: The recipient can approve the request, suggest ad copy changes, or cancel.
Ad copy changes are requested (optional): The Publisher or Sponsor can suggest ad copy changes to better suit their audience. The other party can accept or suggest their own. This back-and-forth continues until both sides align.
Sponsor pays: Once approved, a Stripe invoice is generated that the Sponsor pays, and the ad copy is finalized for the promotion.
Publisher runs the promotion: When you're ready to run an approved promotion, you can navigate to the Email Broadcast editor and add a Sponsored block. You can customize the block to match your email's look and feel such as the colors, fonts, size, placement.
Publisher gets paid: Payout is issued through Stripe 14 days after the promotion is sent.
You can track each step from the activity timeline on your Amplify dashboard.
Track promotion performance
Once a promotion is live, you can see Opens and Clicks from the promotion detail view.
Amplify also automatically appends UTM parameters to the destination URL, so Sponsors can track performance in their own analytics tools:
utm_source=kajabi_amplify
utm_medium=email
utm_campaign=[AmplifyPromotionRequestID]
This is the ID visible on the Amplify URL for the promotion you are running
Available email notifications
Amplify emails both parties at each stage of the lifecycle, including when:
A promotion request is sent
Ad copy changes are requested
A promotion is approved and it's time for the Sponsor to pay
Payment is completed and it's time for the Publisher to run the promotion
The promotion has been sent and performance reports are available
The Publisher receives their payout
Cancel a request
Either party can cancel a request at any time. If a promotion is cancelled after payment and before the email is sent, the Sponsor is automatically refunded.
Note: If the promotion has already been sent, email amplifypayments@kajabi.com to request a refund.
Manage your settings
Both Publishers and Sponsors can update their profile and campaign information at any time from Settings.
Website and social media links are pulled in automatically from your site's brand settings, but can be updated anytime in Settings. These appear on your profile so other experts can learn more about you and confirm you're a good fit.
Setting | Publisher | Sponsor |
Profile (Business Name, Owner Name, Bio, Niche, Website & Social Links) | Yes | Yes |
Pricing (Audience size, Send fee) | Yes | — |
Ad campaign (Copy, Preferred Budget) | — | Yes |
Switch between profiles
Use the profile switcher dropdown in the navigation bar to switch between Publisher and Sponsor profiles.
Add a profile
Select Add a Profile in the top right corner to create an additional Publisher or Sponsor profile.
FAQs
Can I be both a Publisher and a Sponsor?
Yes, during onboarding you’ll start by creating either your publisher or sponsor profile first.
After onboarding, select Add a Profile (on the top right corner) to create the other. We’d encourage you to do both to maximize your connections!
Can I create multiple Publisher or Sponsor profiles?
Yes. You can create one Publisher profile per Kajabi site in your account. You can add unlimited Sponsor profiles for every product or business you want promoted — Sponsor profiles can cover products you don't manage through Kajabi.
What happens if I have multiple Kajabi sites? Can I create multiple Publisher or Sponsor profiles?
Yes, you can create multiple Publisher profiles. One per each Kajabi site in your account.
You can add unlimited Sponsor profiles for every product or business you want promoted. Sponsor profiles can even cover products you don't manage through Kajabi.
What happens if I have multiple Kajabi sites?
You can create a separate Publisher profile for each site in your account. During setup, select the site whose audience you want to monetize.
How many sponsored sends can I accept per month?
You can accept and send as many as you prefer. During onboarding, in the Settings you can see a projection of how much revenue you can earn.