Learn more about the latest Meta Pixel enhancements to help you integrate your Kajabi site with Meta Pixel (formerly Facebook Pixel).
In this article:
- What's new?
- Send lead and purchase Events directly to Meta
- How does this work with existing browser events?
As privacy laws and your site visitors' operating systems continue to evolve, they will impact how Meta receives and processes Events from tracking tools like the Meta Pixel.
If you optimize, target, or report on website Events from Meta Pixel or any of Meta's other business tools, you can take steps to update your Event setup and manage these evolving changes. Learn more about these changes.
Here at Kajabi, we're dedicated to providing you with the tools you need to succeed, and that includes helping you advertise your business, your way.
That's why we've introduced Meta's Conversions API to Kajabi.
With the Conversions API, Kajabi will send lead and purchase Events directly to Meta, even when the Meta Pixel alone can’t.
Send lead and purchase Events directly to Meta
What is the Meta Conversions API?
Changes to Meta’s ability to track Events may impact Kajabi’s ability to send conversion Event information that you normally track in your Ads Manager.
The Conversions API allows Kajabi to send purchase and lead Events that visitors complete on your Kajabi site directly to your Meta Ads Manager instead of relying on the visitor’s web browser. Learn more about Facebook's Conversions API.
How to send lead and purchase events directly to Meta
To set up your Meta Conversions API and send lead and purchase events from Kajabi to Meta, you will need two items:
Your Pixel ID and Access Token must be added to your Pixel integration in your Kajabi Site Settings.
To add your Meta Pixel ID and API Access Token to Kajabi:
- Click open Settings at the lower left of your Kajabi dashboard.
- Select Third Party Integrations.
- Scroll down to Facebook Pixel and click the toggle to On.
- Enter your Pixel ID in the Pixel Id field.
- Then, enter your Access Token in the Access Token field.
- Click Save to complete your integration:
After setting up your integration, Kajabi can send the following Events to Facebook:
How does this work with existing browser events?
Your current browser events will still send in addition to the new server events from the Conversions API.
Meta deduplicates identical events sent through the Meta Pixel and the Conversions API by checking the Event name and ID to determine if there are duplicates.
Read more about de-duping here: https://developers.facebook.com/docs/marketing-api/conversions-api/deduplicate-pixel-and-server-events.
Still have questions? Let us know your question below to have it added to the list or reach out to Support if you need additional assistance. Thanks for being the best part of Kajabi!