Google Analytics tracks some of the following information when enabled:
- Device type
- Operating system
- Browser type
However, Google Analytics does not allow you to track personally identifiable information (PII). PII may include things like email, name, company, credit card number, drivers license, and more. For more information, please refer to Kajabi's Privacy Policy. Google also provides resources about what they consider PII, and what is acceptable to collect.
In an effort to avoid collecting PII, you may use tools such as Google Tag Manager. This will allow you to set up conditions to filter out any potentially sensitive data.
Additional resources about data collection can be found in Google's Help Center.
Still have questions? Let us know your question below to have it added to the list or reach out to Support if you need additional assistance. Thanks for being the best part of Kajabi!