Learn to leverage Newsletters on Kajabi to build your list, grow your audience, and curate your brand.
In this article:
What is a newsletter?
Newsletters can help you jumpstart your business growth by reclaiming control of your content and audience.
Take back ownership of your audience and business from open social media platforms while utilizing an early monetization tool as a writer with newsletters.
How? Think of a newsletter as the evolved, digital version of a magazine or newspaper subscription.
With a magazine or newspaper subscription, readers can come across the content in any number of ways (dental office, hospital waiting room, etc.). From there, a piece of content may catch their eye and lead them to subscribe to the newspaper or magazine to have it delivered directly to their home for easy consumption.
By gaining subscribers, a newspaper or magazine company can gain traction in their audience-building to widen their reach and influence.
In the same way, a newsletter can be discovered through your low-level marketing efforts (this is where social media can be helpful) and result in new subscribers.
Through growing your newsletter subscriber base, you can establish direct control over your audience, independent of social media platforms and their algorithms. This will enhance your reach and ensure your subscribers see your valuable content.
The next step in leveraging your growing audience is to monetize your content. Just as magazines use ads and other value-driven strategies for monetizing their content, you can do the same with your newsletter.
Newsletter vs. Newsletter Posts
With Kajabi, a Newsletter is like a magazine brand with Newsletter Posts that are released on your determined publishing schedule (like magazines published on a weekly or monthly basis).
Your Newsletter will contain all of your Newsletter Posts:
If your newsletter readers are engaged and find value in your content, they can subscribe to be notified and receive your newsletter posts as soon as you publish.
Note:
Newsletter monetization is coming to Kajabi in a future update.
What will my newsletter readers see?
Use your newsletter as a tool to build your list and kickstart your business by making your newsletter your website homepage. By default, your newsletter page will be set to your website theme's home page. Learn to change your homepage.
This will bring your website visitors directly to your newsletter to create a frictionless visitor experience. From there, your visitors can consume your content and subscribe directly from your newsletter page:
After your visitor clicks the Subscribe button, they will receive a verification email (i.e., a Double Opt-in confirmation email) to confirm their desire to subscribe. After confirming, they will be redirected back into the newsletter post they were viewing when they subscribed.
After your subscribers verify their email address, Kajabi will capture your subscribers email address and add your new subscriber to your Contacts tab.
The recommended next step would be to customize your additional Newsletter pages. This includes the Newsletter Subscription page and the Newsletter Post page.
As your website grows, you can add more landing pages to your newsletter. These pages will be connected via the navigation menu.
Learn more here
Note:
Double Opt-in is set up by default to ensure that your subscribers will receive your newsletter and strengthen your sender reputation. Learn more about Double Opt-in.
Create a newsletter
Your first three newsletter posts have been pre-generated for you by Kajabi! From here you can edit those pre-generated newsletters or start by creating a new newsletter post:
To create a newsletter post:
Open the Products tab from your Dashboard.
Then, open the Newsletters tab.
Click New post:
Customize your newsletter
Your account has a website theme that was designed specifically for Newsletters! Themes control how your written Newsletter content is viewed on the web. Kajabi offers additional website themes that you can explore and customize further.
If you signed up for Kajabi Newsletters Beta before May 1st, 2023, you will need to install the Scope website theme.
Design your member experience
Customize your member experience with your Newsletter Product by editing your Website Theme and designing a look and feel for your site that is consistent with your brand and voice.
To edit your website theme:
Open the Website tab from your Dashboard.
Click Design.
Then, click Customize in the corner of your Design page:
Use the left sidebar to customize the look and feel of your Newsletter page:
Once you have accessed your Website Theme, you can design your page with the Kajabi Page Builder. Learn more.
Use the page selector at the top of the builder to navigate between different page views:
Note:
Your Website Theme gives you the best preview of your member experience with your Newsletter. As you create your Newsletter and Newsletter Posts, the text will appear plain and standard in the Newsletter Builder, but you can customize the appearance of your Newsletter within the Website Theme and tailor your look and feel to match your brand and voice for your site visitors.
Newsletter text editing
Customize your text with the newsletter rich text editing tool. As you develop your content, you can quickly integrate custom text editing with the forward slash (/) to create blockquotes, highlights, lists, and more.
To use the rich text editing tool:
Open the Products tab from your Dashboard.
Then, open the Newsletters tab.
Click New post or select a drafted post.
Click Enter to place your cursor in a new line.
Click the command key (⌘) + forward slash (/) on your keyboard.
Then, select your desired stylization from the pop-up:
The rich text editor can be used to apply a variety of formatting and features to your text:
Additionally, the text highlight button can be accessed by double-clicking text, or highlighting text.
Text highlight features include:
Header size 1 in a larger format.
Header size 1 in a smaller format.
Bold text.
Italicized text.
Underlined text.
Strikethrough text
Highlighted text. (Defaulted to your chosen themes primary color, with other color options to choose from.)
Clear formatting-this is used to return text to its original form.
Link-add a link in text.
Indentation.
Bulleted list-such as this one!
Numbered list.
Post settings
Customize your Post thumbnail, Tags, Authors, Post URL, and Email Settings to improve your Newsletter SEO and brand visibility:
Post Thumbnail
Upload a thumbnail for your newsletter post to capture potential readers and encourage them to click into the post. The chosen thumbnail image will also appear in the Newsletter Hero content block that can be added to your Newsletter, Newsletter Post, and Newsletter Subscribe Pages, as well as being displayed in your Newsletter Dashboard:
Tags
Help your Newsletter audience sort through your topics with tags. By applying tags to your post, your readers can filter their view of your web newsletter posts.
Add a tag by typing the name and hitting the ENTER/TAB key.
Authors
Publicize your authors and build brand visibility and credibility with your authors.
Add an author by typing the name and hitting the ENTER/TAB key.
Post URL
Update your Newsletter Post URL ID and customize your URL language and improve your SEO and sharing capabilities. By entering text into the Post URL field will add your copy to the end of your link.
Preview your URL directly below the Post URL text field:
Email settings
Email Subject - Capture your email recipient's attention with a strong Email Subject Line. Learn Email Subject Best Practices.
Preview Text - A snippet of copy commonly displayed beneath the sender name and subject line in your subscriber's email inbox. Depending on your recipient's email client, the Preview Text may appear next to the subject line:
Note:
Looking to delete a post? Open your Newsletter Post Settings and navigate to “Delete Post” to permanently delete a post from your Newsletter.
Publish your newsletter
Share your newsletter and make it publicly visible by publishing your newsletter and newsletter post(s).
To publish your newsletter:
Open the Products tab from your Dashboard.
Click Newsletters.
Open the Newsletter Post you wish to publish.
Navigate to the top corner of your newsletter editor.
Click Publish.
Select when to publish (Right now or Schedule for Later).
Then, click Continue and Review.
Review your selections and click Publish and send, right now or Schedule for (date) after confirming your publishing selections:
After publishing your newsletter, your subscribers will receive an email notification with your newly published newsletter post and your newsletter post will be published to your newsletter on your website.
Newsletter analytics
Gain insight into how your newsletter is performing by reviewing the overview, audience, engagement, and health.
To view your newsletter analytics:
Open the Products tab from your Dashboard.
Click Newsletters.
Navigate to the top of your Newsletter Dashboard to view your Newsletter analytics:
Your analytics will display for the newsletter posts published during your selected time frame:
Overview
View the overview metrics for the newsletter posts published within your selected time frame.
Subscribers - The number of new subscribers from posts published during your selected time frame.
Open rate - The percentage of newsletter posts opened during your selected time frame.
Click rate - The percentage of newsletter posts with a link that was clicked during your selected time frame.
Audience
View your audience metrics for the newsletter posts published within your selected time frame.
New subscribers - The total number of new subscribers that subscribed through your published newsletter posts during your selected time frame.
Unsubscribes - The percentage of unsubscribes that occurred during your selected time frame.
Net subscribers - The percentage of net subscribers (The number of subscribers - the number of unsubscribes) that occurred during your selected time frame.
Engagement
View your engagement metrics for the newsletter posts published within your selected time frame.
Open rate - The number of newsletter emails opened during your selected time frame.
Click rate - The percentage of newsletter posts with a link that was clicked during your selected time frame.
Impressions - The number of views you get on the newsletter post from your email subscribers.
Health
View your health metrics for the newsletter posts published within your selected time frame.
Bounce rate - The number of newsletter posts published that did not make it to the subscribers email inbox as a result of a hard bounce.
Complaints - The number of complaints that occurred from newsletter posts published during your selected time frame.
Unsubscribes - The number of unsubscribes that occurred during your selected time frame.
And that’s how you can use a Newsletter to grow your audience! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!