From your Email Campaigns page, you can view reports for your Email Broadcasts and Email Sequences.
You can also view a report for individual emails within your Sequences. These reports provide necessary metrics that will help you master your email campaigns.
Follow along to gain a better understanding of the individual metrics that live inside of a report.
In this article:
- How to view your email metrics
- Email campaign metrics
- View email campaign metrics for all recipients
- Filter your email campaign report to view additional metrics
How to view your email metrics
- Open the Marketing tab from the Dashboard.
- Click Email Campaigns.
- Locate the Email Campaign you wish to view.
- Click the
...menu to the right of your Email Campaign and select Report:
Email broadcast metrics
Email sequence metrics
Email campaign metrics
Sent
This metric represents the number of contacts you selected to send your email broadcast to under "recipients." In Email Sequences, Sent is the number of subscribers who were sent the email.
Delivered
The number of emails that were Delivered to contacts or, more technically, "accepted" by their email service provider. Learn more about Delivery and Deliverability in the Sender Reputation Guide.
Opened
An email is considered Opened when it has been delivered and viewed by the recipient.
Clicked
If someone clicks on any of the links in your email, then that email is considered Clicked.
Hard Bounced
An email is considered Hard Bounced when an email to a recipient permanently fails. This can occur if the email address no longer exists, if the email address is invalid, or if the domain doesn't exist. In Kajabi, Bounced emails are always Hard Bounces.
Because we know how important it is for your content to reach your subscribers' inboxes, Kajabi helps you manage your hard bounced contacts and improve your email deliverability by automating the process of unsubscribing your Bounced Emails. Learn more about How Auto Unsubscribe Helps You Maintain a Healthy Mailing List.
Although Kajabi helps you maintain a healthy mailing list, it is always a best practice to occasionally clean up your list by removing inactive or bounced contacts to optimize your Email Deliverability. Read How to Delete Bounced Email Addresses and Email List Hygiene for more details.
Unsubscribed
When a recipient clicks on the unsubscribe link at the bottom of an email, the recipient is immediately Unsubscribed. Once unsubscribed, the contact will no longer receive any marketing emails.
Locate your contact's Subscription Status in the Contacts tab.
View email campaign metrics for all recipients
Your email campaign metrics page allows you to view individual recipients and their actions for your email campaign.
Under All Recipients view recipients by:
- Name
- Actions (i.e. opened, clicked)
- Last Activity (date and time of last action):
Want to see more information about an individual recipient? Click their name from your recipient list.
Deleted contacts
If a deleted contact received an email campaign prior to their deletion, they will remain in your list of recipients for your email campaign metrics to ensure accurate record keeping.
However, deleted contacts cannot be clicked as their Contact Profile has been removed from your Contacts tab.
Identify your deleted contacts from your email campaign recipients list by the "[Deleted Contact]" identifier in the name column:
Filter your email campaign report to view additional metrics
Dropped
An email is considered Dropped if the email to the recipient fails and the reason for the failure is:
-
The email delivery system has reached the send retry limit.
- An ESP rejects the mailing address:
Complained
Complained occurs when an email recipient clicks on the spam complaint button within their email client and is automatically unsubscribed:
And that's what you need to know about email metrics! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!
