Best Practices to Improve Deliverability of Your Email Newsletters

Kayla M.

Updated

Learn to improve your deliverability rates with these Email Newsletter Best Practices.

In this article:

Improving deliverability

Email Newsletters are a powerful tool for engaging with your audience and building a loyal customer base. However, ensuring your emails reach your subscribers’ inboxes in the first place is crucial to the success of your Email Newsletter. 

At Kajabi, we understand the importance of high deliverability rates. To help you improve your Email Newsletter deliverability, we have compiled a few best practices to help!

Maintain a clean email list

Maintaining a clean email list ensures that you are sending emails to active, interested subscribers. This will reduce the chances of your emails being marked as spam.

To maintain a clean email list:

  • Regularly update your list: Remove any inactive subscribers and use re-engagement campaigns to stimulate unengaged contacts. How Kajabi helps you maintain your email list.
  • Use Double Opt-In: This ensures that your subscribers genuinely want to receive your emails.

Learn to grow and maintain your contact list.

Additional resources:

Craft a compelling subject line

The subject line is the first thing your Email Newsletter recipient sees. Remember this as you craft your subject line and ensure that you create a significant impact on your open rate.

Consider the following when designing your subject line:

  • Be clear and concise: Avoid using spammy words like "free" or "urgent."
  • Keep it under 50 characters: Shorter subject lines perform better and are less likely to be truncated.
  • Personalize when possible: Use the subscriber's name or tailor the subject to their interests.

Learn more best practices for your email subject lines.

Optimize email content

Engaging content keeps your subscribers interested and increases interaction with your email, improving overall deliverability in the process.

A few tips for optimizing your email content include the following:

  • Provide valuable content: Ensure your emails offer some form of value, whether it's information, promotions, or updates.
  • Keep it mobile-friendly: A significant portion of users read emails on their mobile devices.
  • Balance text and images: Too many images can trigger spam filters. Aim for a good text-to-image ratio (60:40 is recommended).
  • Use readable fonts and sizes: Stick to standard fonts like Arial or Times New Roman, and keep font sizes between 14-16px for body text.

Learn more about optimizing your email content and improve your sender reputation.

Pay attention to technical details

Technical aspects such as authentication and sending practices can significantly affect your deliverability.

Technical details to pay attention to:

  • Set up a custom email domain: Authenticate your brand and email by setting up a custom email domain. Learn to connect a custom email domain.
  • Avoid spam traps: Ensure that your email list is clean and avoid buying lists. Learn more.
  • Optimize HTML formatting: Ensure your HTML is clean and well-formatted. Avoid using excessive code and complex structures.

Optimize your email design

Well-designed emails are more likely to be delivered successfully and encourage engagement from your recipients.

The following are a few tips and tricks to help you optimize your email design for better deliverability:

  • Keep your design simple: Avoid overly complex designs that may not render well across all email clients.
  • Limit the use of images: Too many images can trigger spam filters; stick to a 60:40 text-to-image ratio.
  • Use Alt Text for your images: Helps with accessibility and provides context if images don't load.
  • Optimize images for fast loading: Compress images to reduce email size.
  • Include clear calls-to-action: Make it easy for your recipients to know what action to take next.
  • Avoid excessive links: Too many links can trigger spam filters.
  • Optimize your preview text: This snippet of text appears next to your subject line and can entice readers to open your email. Learn more.

Monitor and analyze performance

After you have designed and shared your Email Newsletter, monitor and analyze your email newsletter performance regularly to help you identify issues early and make the necessary adjustments.

Monitoring email performance:

Improving the deliverability of your Email Newsletters is an ongoing process that requires attention to detail and a commitment to best practices. By following these guidelines, you can enhance your Email Newsletters, reach more subscribers, and drive better results. 

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