Kajabi helps you build a healthy mailing list consisting of high-quality contacts by helping you validate your contacts' email addresses and exclude high-risk and inactive contacts from receiving your marketing emails. Learn how Kajabi helps you build a good sender reputation, encourage high click-to-open rates, and ultimately increase your contacts' overall engagement with your content with these features.
In this article:
- What is Email Address Validation and Contact Exclusion?
- Email address characteristics
- Understanding email address validation messages
- Excluded contacts
What is Email Address Validation and Contact Exclusion?
Email Address Validation and Contact Exclusion are two separate processes designed to ensure that your mailing list contains high-quality contacts that will ultimately boost your sender reputation.
Identifying and excluding high-risk contacts from receiving your marketing emails will help preserve your email deliverability rates to ensure that more of your emails consistently land in your recipients' inboxes.
Email Address Validation
Email Address Validation is the process of validating your contacts' email addresses submitted to your site when importing People, Form submissions, and Offer purchases.
Validating email addresses is an automatic process that occurs when an email address is submitted to your site.
With Contact Exclusion, Kajabi analyzes your contacts and flags high-risk and inactive email addresses and excludes them from receiving your marketing emails.
If a high-risk contact is added to your site, but they visibly engage with your emails they will not be excluded from receiving your marketing emails.
What is the benefit of excluding contacts?
Sending emails to high-risk or inactive email addresses can be detrimental to your email deliverability and sender reputation.
This can put you at risk of being flagged for spam and can result in more emails landing in your recipients' spam folder, and worse, severely impact your sender reputation if a high-risk or inactive email address is a spam trap. Learn more about spam traps
Excluding contacts protects your sender reputation and helps you maintain a healthy mailing list to help you feel confident in knowing that your emails are landing in your recipients’ inboxes.
These two processes have been built into Kajabi to improve your email deliverability by helping you build a good sender reputation with a healthy mailing list.
Email address characteristics
Undeliverable: the address is invalid and emails sent to it cannot be delivered. This can occur if:
- Mailbox is invalid.
- Domain does not exist.
High Risk: the address is deliverable, but sending marketing emails to it is considered risky.
An address is considered "risky" when:
- similar email addresses submitted have proven malicious or undeliverable in the past,
- the email address mailbox may be configured incorrectly,
- or the email address may become undeliverable in the near future.
Inactive: the address has not engaged with your emails such as clicks, opens, or log-ins.
What can happen if you send email campaigns to high-risk email addresses?
Sending emails to high-risk email addresses can damage your sender reputation. This can also result in low click-to-open rates and a decrease in overall engagement.
Understanding email address validation messages
Kajabi validates your contacts' email addresses as email addresses are submitted onto your site. This process is visible to you when adding potentially high-risk email addresses into your People tab. Learn to better understand each validation message you may encounter.
Potential Email Address Validation Message:
High risk domain, Subdomain mailer, TLD risk:
The domain, subdomain, or TLD (top-level domain, e.g, .com, .org, etc.) is suspicious or proven malicious, or undeliverable in the past. This is based on historical sending data.
Mailbox is disposable address:
The address is disposable (one-time use or kept live for 10 minutes). This address will typically receive the first email it is sent, but will bounce subsequent emails.
Mailbox does not exist, No mx, Unknown provider:
The mailbox may not exist, may be configured incorrectly, or the mailbox is on a server our email partner has never sent to before and cannot be verified.
Note: Email Addresses with this message are likely to be considered undeliverable instead of high risk.
Mailbox is role address:
The email address is a role-based address (e.g., firstname.lastname@example.org). Role-based email addresses are unlikely to interact with your marketing emails and can harm your sender reputation.
Excluded contacts are email addresses that have subscribed to your marketing emails, but have been identified as high-risk and inactive.
Kajabi excludes the contacts that are high-risk and inactive from receiving your marketing emails to protect your sender reputation and improve your email deliverability.
How do I know if a contact has been excluded?
Your excluded contacts will be marked as "Excluded" in the Email Marketing Status column of your People tab:
With the new exclusion status, you can easily filter and segment your Excluded contacts to quickly preview your list of Excluded contacts.