An email sequence is a series of emails sent based on trigger-based automation with pre-set time intervals. Use Email Sequences to nurture your contact list, engage with your members, and convert leads! Learn how to create, edit, and manage your Email Sequences.
In this article:
Create a new email sequence
Create a new email sequence to automate your email marketing.
To create a new email sequence:
- Open the Marketing tab from the Dashboard.
- Click Email Campaigns.
- Then, click + New Email Campaign on the Email Campaigns dashboard.
- Select Email Sequence and enter your Internal Title in the text box.
- Click Continue.
- Select your email template or select the classic editor to begin building and designing the first email in your sequence.
- Click Get Started.
- Enter the internal title for the email in your Email Sequence.
- Click Create:
Note:
If a contact is not subscribed to receive marketing emails they will not receive emails in an Email Sequence. Learn more about Subscribers for details.
Edit emails in your email sequence
After creating an Email Sequence, edit the emails in your Sequence according to your brand and language.
In the Email Editor:
- Determine the number of Day(s) after a contact subscribes to receive the email in the Sequence.
- Add a Subject to encourage your recipients to interact with your content.
- Build your content into the Body of the email.
To edit your email:
- Open the Marketing tab from the dashboard.
- Click Email Campaigns.
- Select the Email Sequence you wish to edit.
- Click your Email Title to edit:
Looking to stylize your emails with the new visual editor? Learn to convert your email sequence emails from the classic editor to the visual editor.
Note:
Before customizing your Subscribe Trigger(s), specify the Day set in the Editor. If you specify the Day your email is sent after adding Subscribers, your Subscribers may not receive the first email in the Sequence.
Customize your email sequence
Design your Email Sequence for your unique business:
- Stylize your emails with the visual editor.
- Create subscribe trigger(s) with Automations.
- Add new emails to your Email Sequence.
- Customize your Email Sequence Settings.
- Personalize your Emails in the Sequence to your recipients.
- Use Segments to design personalized marketing content.
Tip:
Send the first email in the sequence immediately after a contact is subscribed to the sequence by setting the Day to 0 when editing the email.
Note:
You cannot add emails to a sequence retroactively. If you created an Email Sequence with three emails sent on days 3, 5, and 7, and you wanted to add an email to be sent on day 6 of the sequence, that email will only be sent to new subscribers. The day 6 email will not be sent to subscribers who have already passed day 6 in the sequence.
