Learn about the numerous Funnel Templates available in Kajabi.
In this article:
- Kajabi Funnel Overview
- Freebie Funnel
- Waitlist/Coming Soon Funnel
- Sales Page Funnel
- Product Launch Funnel
- Zoom Webinar Funnel
- Free Book Funnel
- Coaching Campaign Funnel
Kajabi Funnel Templates
Funnels Templates are set up to:
- Encourage your audience to Opt-in,
- Then provide them Value,
- To then present your Offer.
All of our Funnel templates are great for conversion!
We offer 7 different Funnel Templates to accommodate different types of offers:
- Freebie Funnel
- Sales Page Funnel
- Waitlist/Coming Soon Funnel
- Product Launch Funnel
- Zoom Webinar Funnel
- Free Book Funnel
- Coaching Campaign Funnel
Each flow is equipped with pages and emails that are needed to reach the desired outcome.
Freebie Funnel
The First Funnel Template is the Freebie Funnel. The Freebie Funnel is great for those just starting to build their list or are beginning to grow their online reputation and brand. This Funnel is quick and provides instant value.
This Template has been tested by Brendan Burchard to grow his very own list and now you can use it too! This is a very simple Template that contains an Opt-in page promising some kind of Value to lead to a thank you page containing that Value.
The Freebie Funnel is an excellent lead generator that will automatically create an email sequence for you to nurture your growing list.
This Funnel is best used to grow your list with Kajabi!
Sales Page Funnel
Next is the Sales Page Funnel. This Funnel is great for those looking to get their Offer out quickly. This acts as a lead generator and a way to promote the Offer you are selling directly from the thank you page.
This Funnel is the simplest way to get quick conversions. Generating the Sales Page Funnel will create an Opt-in page to promise your audience some kind of Value. This Value will then be delivered on the thank you page, built as a sales page.
The Sales Page behaves as a thank you page, but with a focus on the Value to make a sale. From the Sales Page, your audience will be led to a Checkout Page to purchase the Offer you are selling.
This Funnel is a great lead generator while also resulting in a sale!
Waitlist/Coming Soon Funnel
This Funnel is great for those looking to build an audience through a product waitlist. A waitlist allows you to connect with potential customers before you're ready to sell, setting you up for a great product launch.
This Funnel is the simplest way to build an audience. Generating the Waitlist/Coming Soon Funnel will create an Opt-in Page to capture a potential customer's first name and email.
The Welcome Email automatically sends to those who join your waitlist. It behaves as a confirmation focusing on welcoming your customers, encouraging them to join the waitlist, and getting them excited about what you're working on.
This Funnel is a great lead generator and audience builder perfect for new Kajabi businesses!
Product Launch Funnel
Then there is the Product Launch Funnel. This is an ideal Funnel for those looking to lead with value and sell a multi-faceted program. In other words, this Funnel Template allows you to show the value before asking for the sale.
This Funnel can be used to do your own Product Launch. Designed by Brendan Burchard to mimic how he launches his online courses to build his online empire, the Template begins with an Opt-in page to promise some kind of Value in exchange for an email address.
The Value provided is delivered in three sequential Value pages over the coming days or weeks after your audience opts-in. Your audience receives your three Value pages through an automated email sequence generated with the Funnel Template.
Each Value page contains a simple layout to emphasize the Value you provide. Each Value Page with features a headline and a video, to explain your Value and how it will benefit them. Your Value pages link to the Checkout Page for the Offer you discuss in your Value pages.
In summary, the Product Launch Funnel is spread out over time with the automated email sequence as the glue to encourage your subscribers to go from one page to the next.
Zoom Webinar Funnel
Next is the Zoom Webinar Funnel. This Funnel is made for entrepreneurs who like to use webinars to promote and share information around a topic and pitch their offer at the end.
This is an extremely powerful Template that packs the power of a Product Launch into a Webinar.
Generating this Template begins with a registration page. This registration page acts as a type of opt-in page to capture the email address of your registrants wanting to attend your Webinar. After registering, they will be led to a confirmation page with the date and time of the Webinar they registered to.
Your registrants will then be subscribed to Event emails leading up to the Webinar Event. Your Webinar can be powered by any Webinar Host (like Zoom) as long as you can paste the link to your Webinar in the Funnel.
During the Webinar, you can then provide Value, confirming your attendees desire to exchange their information for your Webinar Event.
At the conclusion of your Webinar, you can then pitch the Offer you are selling to your Webinar attendees. Your registrants will then be led to a sales page to encourage them to purchase the Value discussed and they will receive an email containing the direct link to the Checkout Page for your Offer. linked in an email after the Webinar event.
This Funnel is power-packed with pages and email containing pre-written copy to help get your Webinar Funnel up and running in no time!
Learn to set up a Zoom Webinar Funnel.
Free Book Funnel
Then there is the Free Book Funnel. This is best for those entrepreneurs who use a free book as a lead magnet. This book is the value your subscriber receives for opting into your email list for only the cost of shipping.
This Funnel Template begins with an Opt-in page promising the book as the Value. After a subscriber opts-in by submitting their email address, they will be led to a Checkout Page to pay the shipping and handling fee.
After opting in, they will simultaneously be led to a Checkout Page to pay the shipping fee for the book and subscribe to an email sequence for you to encourage the sale of your main Offer, whatever that might be.
Brendan Burchard tip: Use this concept to place your subscribers directly into the Webinar Funnel!
This Funnel is so versatile because you can do a free book launch to grow your list and nurture your list to sell your main Offer or lead to another Funnel with the power of Kajabi Automations.
Coaching Campaign Funnel
Lastly, we have the Coaching Campaign Funnel. This Funnel Template is great for coaches that require a scheduled initial call as part of their coaching program.
For all you coaches out there, whether you coach online or in-person, this Template can help you build your coaching business!
As with all Funnels, this Template starts off with an Opt-in page. But in this case, the Opt-in page will act as an application for those wanting to join your coaching program.
Your applicants will be led to a thank you page containing further instructions while subscribing them to an Email Sequence that will encourage them to schedule their first appointment with you.
And that’s an overview of our Funnel Templates! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!