By Brandon Trentalange, Millennial Marketer
Creating an online course is no small feat. If you've successfully built and uploaded your course to Kajabi, you’ve already tackled one of the most challenging parts of the process. But building a course is just the beginning. To achieve consistent sales, you need an effective, automated system that works tirelessly in the background—even when you’re not. That’s where a sales funnel comes in.
In this guide, I’ll walk you through the essential steps to building an automated sales funnel tailored for Kajabi course creators. Whether you’re just starting or optimizing an existing funnel, these practical strategies will help you increase sales and streamline your business.
In this article
What Is a Sales Funnel, and Why Do You Need One?
A sales funnel is a structured journey that guides potential customers from discovery to purchase. Imagine having a system that nurtures leads, builds trust, and converts browsers into buyers—without needing you to be involved at every step. That’s the power of an automated sales funnel. Not only does it free up your time, but it also ensures your sales process is consistent and scalable.
Step 1: Choose the Right Value Vehicle
Every successful sales funnel starts with an irresistible value vehicle. This is the free content or resource you offer in exchange for a prospect’s email address, serving as the entry point to your funnel. Think of it as your opening handshake—a way to show your audience you understand their challenges and can provide solutions.
Popular Options for Kajabi Course Creators:
Ebook: Use Kajabi’s intuitive landing pages to offer a downloadable PDF packed with actionable insights or a preview of your course material.
Webinar: Host a pre-recorded training session on Kajabi. A well-crafted webinar builds trust and positions you as an authority.
Free Mini-Course: A bite-sized version of your course is a great way to showcase the transformation you can deliver.
💡Pro Tip:
Your value vehicle should solve a specific problem that’s relevant to your audience while hinting at the more comprehensive solutions found in your paid course.
Step 2: Build Your Funnel Pages in Kajabi
Kajabi provides everything you need to build and connect each page of your funnel. Let’s break down the key pages:
1. Opt-In Page
Purpose: Capture your audience’s email addresses in exchange for your value vehicle.
Best Practices:
Use a Kajabi Landing Page and a Form to capture your lead
Set up the form to go to their next step—either a webinar watch room or thank you page that tells them how they will receive their freebie
Use a compelling headline that highlights the benefits (e.g., “Get My Free Guide to Building a Profitable Online Course”).
Include a simple, eye-catching form.
Add a clear and enticing call-to-action (CTA).
2. Freebie Delivery
Purpose: Fulfill the promise made on the opt-in page and encourage further engagement.
Best Practices for Webinars:
Add your webinar to a Kajabi landing page to your audience can watch your pre-recorded training
Include a CTA button below the video for those who would like to take the next step in enrolling in your course
Best Practice for Other Freebies:
Use a Kajabi Landing Page to create a custom thank you page that tells your lead to check their email to receive their freebie
Include contact information or away for them to engage further with you on the page
3. Sales Page
Purpose: Convert leads into paying customers by showcasing your course.
Best Practices:
Use a Kajabi landing page and focus on only selling 1 offer on the page
Focus on the transformation your course provides.
Use testimonials and case studies to build credibility.
Address objections with FAQs, guarantees, or bonuses
Add CTA buttons throughout the page so your leads can purchase as soon as they make a decision
4. Checkout Page
Purpose: Simplify the purchasing process.
Best Practices:
Display a clear summary of the offer.
Include multiple payment options.
Offer a satisfaction guarantee to reduce risk for buyers.
Step 3: Automate Nurturing with Email Campaigns
Not everyone will buy immediately, which is why follow-up is critical. Kajabi’s built-in email marketing tools allow you to automate nurturing sequences that keep your leads engaged and interested.
Make sure to create this using an email sequence. Your subscribe trigger is the completion of the form on your opt-in page and the unsubscribe trigger is the purchase of your offer.
Example 14-Day Email Sequence:
Day 1: Deliver the promised freebie with a warm introduction.
Day 3: Share a helpful tip or story related to their pain point.
Day 5: Highlight testimonials from successful students.
Day 7: Offer a bonus, like an additional resource or checklist.
Day 10: Create urgency with a limited-time offer or discount.
Day 14: Make a final, compelling pitch, emphasizing the transformation they’ll experience.
💡 Pro Tip:
Use Kajabi’s analytics to monitor open rates and tweak your sequence as needed.
Step 4: Drive Traffic to Your Funnel
Without traffic, even the most well-designed funnel will fail. The goal is to attract your ideal audience and direct them to the top of your funnel. This means reaching the people who are most likely to benefit from your course.
Effective Traffic Sources for Course Creators:
Social Media: Platforms like Instagram, LinkedIn, and YouTube are excellent for sharing educational and engaging content that links to your Kajabi opt-in page.
Partnerships & Affiliates: Collaborate with influencers or other course creators in your niche. Kajabi’s affiliate tracking makes this seamless.
Paid Advertising: Running targeted ads on Facebook, Google, or YouTube can help you generate traffic quickly. Start small, test your messaging, and scale your budget once you identify what works.
Step 5: Optimize Your Funnel with Analytics
Your first funnel likely won’t be perfect, and that’s okay. Kajabi’s analytics tools provide valuable insights into what’s working and where you can improve.
Key Metrics to Track:
Opt-In Rate: If this is low, test new headlines, images, or CTAs on your opt-in page.
Engagement: Monitor how much of your webinar or video content people are watching.
Conversion Rate: Analyze your sales page and offer to see what might be causing hesitation.
The Benefits of an Automated Funnel
An automated sales funnel doesn’t just save time—it transforms your business. With a system running 24/7, you can focus on creating new courses, serving your students, or even taking a well-earned break.
Imagine:
Waking up to new sales notifications.
Spending more time on creative projects.
Watching your business grow without constant hustle.
Building an automated sales funnel in Kajabi is one of the smartest moves you can make as a course creator. By focusing on value, nurturing leads, and leveraging Kajabi’s powerful tools, you can create a sales system that works for you. Start small, stay consistent, and refine as you go—you’ll soon have a funnel that generates consistent, scalable income while you focus on what you love most: teaching and transforming lives.
Let’s get started—your future students are waiting!