Customizing Your Checkout Page

Creating a Seamless Shopping Experience with Kajabi Cart: Use Cases & Best Practices

If you’re building a storefront or selling multiple digital offers, Kajabi Cart is your best ally. Unlike single-offer checkouts, the cart empowers your customers to browse, compare, and purchase several offers in one seamless transaction, making it a game-changer for creators with growing catalogs.

Whether you’re offering downloads, courses, coaching sessions, or bundles, using the cart effectively means more than just enabling multi-offer checkout—it’s about crafting a complete shopping experience that feels intuitive, engaging, and conversion-focused.

Here’s how to make the most of Kajabi Cart, including best practices around storefronts, offer detail pages, and customer experience.

In this article:

What is Kajabi Cart?

Cart allows customers to add multiple offers to a cart and check out in a single transaction. It’s ideal for creators who want to showcase a range of digital offers or upsell/cross-sell complementary items.

Learn more about how to set up the cart here.

Best Use Cases for Cart

  • Storefronts with multiple offers
  • Bundles and collections that customers can build themselves
  • Recommendations and cross-selling 
  • Flash sales and seasonal promotions with multiple offers

Why Cart Works

Cart creates a familiar eCommerce experience that encourages exploration and increases average order value. When customers can shop around, compare offers, and check out in one go, they’re more likely to buy more and come back for future shopping.

Building a High-Converting Cart Experience

Create a Storefront Page

Your storefront acts as the homepage for your offer catalog. It should be designed to:

  • Highlight multiple offers with engaging visuals, titles, and short descriptions
  • Make discovery easy using categories, tags, or sections (e.g. “Best Sellers,” “Just Added”)
  • Include clear CTAs like “Add to Cart” or “View Details” for each offer
  • Display each offer’s price so customers can make informed decisions without first needing to add offers to their cart

Best practice: Add a persistent cart icon to your site header so customers can access their cart from anywhere.

Here is an example page.

Structure Offer Detail Pages That Convert

A well-crafted offer detail page does more than describe an offer—it tells a story, builds trust, and removes hesitation. In a cart-based storefront, your offer detail page acts like a mini-sales page that helps customers feel confident clicking “Add to Cart.”

Example.

Here’s a breakdown of a high-performing offer detail page structure in Kajabi:

1. Hero Section: Offer Name, Image, & CTA

Purpose: Communicate what the offer is and why it matters.

What to include:

  • Offer title that is clear and benefit-oriented
  • High-quality image
  • Visible price, including the discounted price and strikethrough of the original price if applicable
  • Prominent “Add to Cart” or “Buy Now” CTA (ideally both)
  • A brief, benefit-driven summary
  • Key features or results
  • Who it’s for (e.g. “Perfect for freelancers, coaches, and small business owners…”)

Best practices:

  • Keep this section above the fold
  • Use consistent design across all offer detail pages to build trust
  • If possible, use a video preview or gif for visual engagement
  • Include both “Add to Cart” and “Buy Now” CTAs to serve different buyer intents:
    • “Add to Cart” gives browsing customers the flexibility to continue shopping and build a bundle
    • “Buy Now” launches Popup Checkout and streamlines the process for decisive buyers who are ready to purchase immediately (Learn more about Popup Checkout here)
    • Including both creates a smoother experience across different customer mindsets—maximizing both convenience and conversion potential

Tip: Lead with the transformation, not the format.

Focus on the result your customer will achieve—like saving money or growing their business—before mentioning the format. For example, instead of saying "A 6-module course on personal budgeting," say "Master your finances and save more each month with a step-by-step system." The outcome drives interest; the format just delivers it.

2. In-Depth Details

Purpose: Give buyers the full picture.

What to include:

  • A breakdown of what’s included (modules, files, bonuses)
  • Screenshots or example images
  • Time commitment and learning outcomes (e.g. “Complete in 4 weeks, 2 hours/week”)
  • Access details (e.g. lifetime access, mobile-friendly, self-paced)

Design tip: Use a collapsible FAQ-style accordion for organization and readability.

3. Testimonials or Social Proof

Purpose: Build trust and reduce hesitation.

What to include:

  • Written testimonials (names/photos if possible)
  • Screenshots of real feedback
  • Social proof (“Trusted by over 300 creatives”)

4. Cross-Sell or Bundle Suggestions

Purpose: Boost cart value and guide discovery.

What to include:

  • “Customers also bought,” “Pair it with,” or “You may also like” recommendations
  • Links to related offer detail pages with “Add to Cart” buttons
  • Bundle discounts or multi-product offers

Pro tip: Tie cross-sells directly to the problem your offer solves.

5. Guarantees, Refund Policy, & FAQs

Purpose: Remove objections and clarify expectations.

What to include:

  • Refund or guarantee policies
  • Common questions (file delivery, access, usage rights)
  • Clarify what’s not included

Tip: Use accordions for easy scanning.

Use Cart Coupons Strategically

Cart coupons are a powerful lever to increase average order value and drive conversions.

Tips for effective use:

  • Incentivize bigger orders: Encourage larger purchases with spend-based incentives like “Save 20% when you spend $100 or more.” It’s a simple, effective way to boost average order value.
  • Offer tiered discounts: Use pricing psychology to further increase spend by setting milestones like “Spend $100, get 15% off” or “Spend $200, get 25% off.”
  • Time-sensitive offers: Add urgency with limited-time cart coupons to nudge quicker decisions.
  • Display coupon prompts clearly: Let users know about discounts early—on your storefront page, offer detail page, or a site-wide sticky banner—so they’re motivated to add more to their cart.
  • Track performance: Use analytics to see which coupon structures drive the most value without hurting margins.

Optimize Cart Functionality

A smooth cart experience helps reduce drop-off and boost conversion rates.

Best practices:

  • Minimize friction: Streamline checkout steps and only collect essential information. The fewer the clicks and forms, the better.
  • Make the cart accessible from everywhere: Add a persistent cart icon to your site header so customers can easily view or update their cart from any page.
  • Offer multiple payment options: Support popular payment methods (like credit cards, PayPal, Apple Pay, and Buy Now, Pay Later methods) to accommodate different buyer preferences.

Combine Cart with Other Checkout Types

While cart shines for multi-offer purchases, blending it with other checkout types can elevate the overall experience:

  • Use Offer Checkout Pages for high-touch, single-offer promotions
  • Use Popup Checkout CTAs for quick conversions directly from offer detail pages or landing pages
  • Use Invoicing for custom or 1:1 sales outside your storefront

Final Thoughts

Kajabi Cart isn’t just a feature—it’s the foundation for building a modern, shoppable experience across your offer ecosystem. By pairing the cart with compelling storefront design and high-converting offer detail pages, you create an intuitive shopping journey that feels polished and professional.

If you're planning to grow your offer lineup or introduce a more traditional eCommerce feel to your business, Cart is the cornerstone of that strategy. Focus on clarity, trust, and ease, and your customers will reward you with more conversions and repeat visits.

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