Learn to subscribe contacts to your Email Sequences manually or with the power of Automations.
In this article:
How are contacts subscribed to email sequences on Kajabi?
Contacts can be subscribed to your email sequence with the power of Automations or by manually adding contacts to your sequence.
With Automations, your contacts can subscribe themselves to your email sequences by performing an action (e.g., Form Submission, Offer Purchase, Event Registration).
Setting up a Subscribe Trigger for your Email Sequence is the most common way to subscribe to an email sequence on Kajabi.
However, as an admin of your site you may wish to manually subscribe existing contacts from your People tab to your email sequence.
This can be accomplished by performing a bulk action from your People tab to easily subscribe multiple contacts to your email sequence.
On Kajabi, Automations can be used to translate an action into a subscription to your email campaign.
In order to begin sending emails from your Email Sequence, an Automation is required to include an "Add Trigger" that will subscribe contacts to your Email Sequence.
The Subscribe Trigger is an action specified to trigger a specific response.
For Email Sequences, an Add Trigger is used to subscribe a contact to the Email Sequence after the specified action occurs.
For example, you can set your subscribe trigger to subscribe contacts to your Email Sequence when an "Offer is purchased".
To create an Add Trigger:
- Open the email sequence editor by selecting the email sequence you wish to edit.
- Select Subscribe Trigger.
- Then, click Add Trigger to create your email sequence Subscribe Trigger.
In this example, when a Member purchases the specified Offer they will be subscribed to the Email Sequence:
Similarly, with Automations you can unsubscribe a contact from an Email Sequence after a specified action.
Use the Unsubscribe Trigger to automatically unsubscribe a member from the Email Sequence after your specified action has occurred.
For example, you can select "if a Member has been inactive for 30 days" to automatically unsubscribe inactive contacts from your sequence.
Manually subscribe existing contacts to your Email Sequence with Bulk Actions in your People tab.
To manually subscribe contacts to a specific Email Sequence:
- Open the People tab from the Dashboard.
- Select the names of the contacts you wish to subscribe.
- Click Bulk Actions.
- Then, select Subscribe to Email Sequence.
- When prompted, select the email sequence you wish to subscribe your contacts to.
- Then, click Submit: