How to Subscribe Contacts to an Email Sequence

Kayla M.

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Learn to subscribe contacts to your Email Sequences manually or with the power of Automations.  

In this article:

How are contacts subscribed to email sequences on Kajabi? 

Contacts can be subscribed to your email sequence with the power of Automations or by manually adding contacts to your sequence. 

What is an Email Sequence?
An Email Sequence is an email or a sequence of multiple emails that can be set to send automatically to subscribers after an action has been completed, like filling out a form, purchasing an Offer, completing a Product, etc. Click here to learn more.

With Automations, your contacts can subscribe to your email sequences by performing an action (e.g., Form submission, Offer purchase, Event registration).

Setting up a Subscribe Trigger for your Email Sequence is the most common way to subscribe to an email sequence on Kajabi. 

However, as an admin of your site, you may wish to manually subscribe existing contacts from your contacts tab to your email sequence.

This can be accomplished by performing a bulk action from your contacts tab to easily subscribe multiple contacts to your email sequence.

Learn to create an Email Sequence.

Note:
Unsubscribing a contact from an Email Sequence will remove the contact from the specific email sequence, not your general mailing list. If your contact remains subscribed in your Contacts tab, you will still have the ability to send Email Campaigns to their email address. If your contact resubscribes to the Email Sequence, they will not receive any emails from the sequence. Our teams are actively working to resolve the issue. 

Automated subscribe

On Kajabi, Automations can be used to translate an action into a subscription to your email campaign.

In order to begin sending emails from your Email Sequence, an Automation is required to include an "Add Trigger" that will subscribe contacts to your Email Sequence.

Learn about Automations.

The Subscribe Trigger is an action specified to trigger a specific response. 

For Email Sequences, an Add Trigger is used to subscribe a contact to the Email Sequence after the specified action occurs.

For example, you can set your subscribe trigger to subscribe contacts to your Email Sequence when an "Offer is purchased".

To create an Add Trigger:

  • Open the email sequence editor by selecting the email sequence you wish to edit.
  • Select Subscribe Trigger.
  • Then, click Add Trigger to create your email sequence Subscribe Trigger.

In this example, when a contact purchases the specified Offer they will be subscribed to the Email Sequence:

Similarly, with Automations, you can unsubscribe a contact from an Email Sequence after a specified action.

Use the Unsubscribe Trigger to automatically unsubscribe a Contact from the Email Sequence after your specified action has occurred.

For example, you can select "if a Contact has been inactive for 30 days" to automatically unsubscribe inactive contacts from your sequence.

Manual subscribe

Manually subscribe existing contacts to your Email Sequence with Bulk Actions in your Contacts tab.

To manually subscribe contacts to a specific Email Sequence:

  • Open the Contacts tab from the Dashboard. 
  • Select the names of the Contacts you wish to subscribe.
  • Click Bulk Actions.
  • Then, select Subscribe to Email Sequence.
  • Select the email sequence you wish to subscribe your Contacts to when prompted.
  • Then, click Submit:

Note:
If you have selected contacts that have not subscribed to receive your marketing emails, they cannot be manually subscribed to your email sequence. Use Automations or a Form to allow your contacts to subscribe to your marketing emails. 

And that’s how you can subscribe contacts to an Email Sequence! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!

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