Amplify is an ad platform built inside Kajabi that connects experts who want to grow their audience with experts who want to earn from theirs. You can join as a Publisher, a Sponsor, or both.
Publishers earn revenue by featuring sponsored content in their email broadcasts. Sponsors pay to place their message in front of another expert’s engaged audience. Every promotion is negotiated, tracked, and paid out inside Amplify, so both sides stay in control from the first request to the final payout.
This page explains what Amplify is, the two roles you can play, and how a promotion moves from request to payout. For setup steps and detailed mechanics, see Set up Amplify and Amplify promotions.
Beta: Amplify is currently in beta and rolling out in phases. Features and availability may change as it continues to improve.
Key benefits
- Turn an engaged email list into a revenue stream while keeping 80% of what each promotion earns
- Reach new, relevant subscribers by promoting your products through other experts’ trusted audiences
- Find compatible partners through recommended profiles that share your niche, plus browse and search filters for audience size, price, and rating
- Agree on copy, imagery, and pricing through a structured request flow, and talk through the details with your partner in built-in chat
- Track opens, clicks, and payouts for every promotion in one place
How Amplify works
Amplify has two roles, and you can set up either or both from the same Kajabi account.
- Publishers earn money by featuring a Sponsor’s content in their email broadcasts. Publishers set their own per-send fee, review every request before accepting it, and keep 80% of the revenue from each promotion.
- Sponsors pay to promote their products, offers, or events inside another expert’s broadcast. Sponsors create ad copy and send promotion requests to Publishers whose audiences fit their niche.
See Set up Amplify for the full setup flow, profile fields, and pricing guidance for each role.
Amplify helps you find the right partners without cold outreach. Your Home page highlights recommended Publishers and Sponsors that share your niche, and you can browse every available profile and filter by audience size, price, budget, and rating. Save any profile to your Favorites to revisit it later.
Every promotion moves through the same sequence from first contact to payout:
- A Sponsor or Publisher sends a promotion request to a potential partner
- The recipient reviews the request and can accept it, decline it, or suggest ad copy changes through chat
- Once approved, the Sponsor pays and the Publisher sends the promotion to their email audience
- The Publisher’s payout is released through Stripe once the promotion has run
For the full lifecycle, including customizing ad copy and images, chat, request expiration, and cancellations, see Amplify promotions.
Amplify reports Opens and Clicks for every promotion and adds UTM parameters to your links so you can track traffic in your own analytics tools. After a promotion runs, both sides can rate and review each other, and Publishers can earn performance badges that show on their profile.
See Amplify promotions for payout timing and delivery requirements, and Set up Amplify for how badges are earned.
Requirements
Publishers need an active Kajabi account with a connected site, a minimum number of email subscribers, and a connected Stripe account in a supported country. Sponsors need an active Kajabi account, ad copy for each promotion, and a campaign budget.
See Set up Amplify for exact subscriber minimums and the list of supported payout countries.
FAQs
How much does it cost to join Amplify?
There is no fee to create an Amplify profile and no monthly charge. Sponsors pay per promotion and are only charged once a Publisher accepts the request. Publishers keep 80% of the revenue from each promotion, with Amplify retaining 20%.
Yes. You can run both roles from the same Kajabi account and switch between them at any time. You can keep one Publisher profile per site. 
