Amplify overview

Amplify is an ad platform built inside Kajabi that connects experts who want to grow their audience with experts who want to earn from theirs. You can join as a Publisher, an Advertiser, or both. Publishers earn revenue by featuring an Advertiser’s content in their email broadcasts. Advertisers pay to place their message in front of another expert’s engaged audience. Every promotion is negotiated, tracked, and paid out inside Amplify, so both sides stay in control from the first request to the final payout. This page explains what Amplify is, the two roles you can play, and how a promotion moves from request to payout. For setup steps, see Set up Amplify. For how a promotion runs end to end, see Amplify promotions.

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Key benefits

• Turn an engaged email list into a revenue stream while keeping 80% of what each promotion earns, before standard payment processing fees
• Reach new, relevant subscribers by promoting your products through other experts’ trusted audiences
• Find compatible partners through recommended profiles that share your niche, plus browse and search filters for audience size, price, and budget
• Agree on copy, imagery, and pricing through a structured request flow, and talk through the details with your partner in built-in chat
• Track opens, clicks, and payouts for every promotion in one place

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How Amplify works

Amplify has two roles, and you can set up either or both from the same Kajabi account.

• Publishers earn money by featuring an Advertiser’s content in their email broadcasts. Publishers set their own per-send fee, review every request before accepting it, and keep 80% of the revenue from each promotion, before standard payment processing fees.
• Advertisers pay to promote their products, offers, or events inside another expert’s broadcast. Advertisers create ad copy and send promotion requests to Publishers whose audiences fit their niche.

Only the account Owner and sub-owners can access Amplify. This keeps control of what goes out to your audience with the people responsible for your brand. See Set up Amplify for the full setup flow, profile fields, and pricing guidance for each role.

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Find promotion partners

Amplify helps you find the right partners without cold outreach. Your Home page highlights recommended Publishers and Advertisers that share your niche, and you can browse every available profile and filter by audience size, price, and budget. Save any profile to your Favorites to revisit it later. Profiles cover these niches:

• Health & Fitness
• Business & Finance
• Fashion & Beauty
• Lifestyle & Hobbies
• Personal Development
• Family & Parenting
• Design
• Academics & Teacher Training
• Software & Technology
• Marketing
• Music & Instruments
• Photo & Video
• Organization & Productivity
• Travel & Languages
• Other

If nobody in your exact niche is on the platform yet, look at adjacent niches. Audiences overlap more than you’d expect — a financial educator’s list often has more in common with a real estate CPA’s than with another financial educator’s.

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How a promotion works

Every promotion moves through the same sequence from first contact to payout:

1. An Advertiser or Publisher sends a promotion request to a potential partner. The recipient has 7 days to respond before the request expires.
2. The recipient reviews the request and can accept it, decline it, or suggest ad copy changes through chat
3. Once approved, the Advertiser pays and the Publisher sends the promotion to their email audience
4. The Publisher’s payout is released through Stripe once the promotion has run

For the full lifecycle, including customizing ad copy and images, chat, and cancellations, see Amplify promotions.

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Track performance, payouts, and reviews

Amplify reports Opens and Clicks for every promotion and adds UTM parameters to your links so you can track traffic in your own analytics tools. Advertisers also receive a preview of the actual email that went out. After a promotion runs, both sides can rate and review each other, and Publishers can earn performance badges that show on their profile. See Earn profile badges for how badges are earned, and Reviews and ratings for how to leave and read reviews.

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Requirements

Publishers need an active Kajabi account with a connected site, at least 1,000 email subscribers on that site, and a connected Stripe account in a supported country. Advertisers need an active Kajabi account and ad copy for each promotion. Setting a max budget per send is optional, and leaving it blank keeps you open to every opportunity rather than filtering by price. See Set up Amplify for the full setup requirements and the list of supported payout countries.

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FAQs

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How much does it cost to join Amplify?

There is no fee to create an Amplify profile and no monthly charge. Advertisers pay per promotion and are only charged once a Publisher accepts the request. Publishers keep 80% of the revenue from each promotion, before standard payment processing fees, with Amplify retaining 20%.

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Who pays the 20% commission?

Amplify’s 20% commission comes out of the Publisher’s earnings — the side being paid to promote. The Advertiser pays the full agreed send fee, and the Publisher receives 80% of it, before standard payment processing fees. The commission only applies when a promotion actually runs.

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Can a team member manage Amplify for me?

Only the account Owner and sub-owners can access Amplify, and the Owner needs to be the one who signs up initially. This is intentional — it keeps decisions about what goes out to your audience with the people accountable for your brand.

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Does audience size matter when I’m choosing a partner?

Less than you would expect. A small, highly engaged list often outperforms a large disengaged one, and a tighter audience means warmer traffic. Treat subscriber count as one data point among several, alongside how well your offer fits that audience and the Publisher’s profile badges. See Earn profile badges for what each badge means.

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Can a Publisher inflate their subscriber count?

No. The subscriber count on a Publisher’s profile is pulled directly from their Kajabi data — it can’t be self-reported or overstated. Publishers who regularly clean their lists may show a lower count with stronger engagement, which is usually better for Advertisers.

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Will promoting other experts cost me subscribers?

We aren’t currently seeing subscriber loss following promotions across active Publishers, and click rates on Amplify links track closely with click rates on Publishers’ own offer links. That matches what Publishers tell us: audiences like hearing about credible experts who aren’t competing with them.