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Funnel templates are set up to:
  • Encourage your audience to opt in
  • Provide them value
  • Present your Offer
All Funnel templates are great for conversion. Kajabi offers 7 different Funnel templates to accommodate different types of Offers: Each flow is equipped with pages and emails that are needed to reach the desired outcome.

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Freebie Funnel

The Freebie Funnel is great for those just starting to build their list or beginning to grow their online reputation and brand. This Funnel is quick and provides instant value. This template has been tested by Brendan Burchard to grow his very own list and now you can use it too. This is a very simple template that contains an Opt-in page promising some kind of value to lead to a thank you page containing that value. The Freebie Funnel is an excellent lead generator that will automatically create an email sequence for you to nurture your growing list. This Funnel is best used to grow your list with Kajabi.

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Sales Page Funnel

The Sales Page Funnel is great for those looking to get their Offer out quickly. This acts as a lead generator and a way to promote the Offer you are selling directly from the thank you page. This Funnel is the simplest way to get quick conversions. Generating the Sales Page Funnel will create an Opt-in page to promise your audience some kind of value. This value will then be delivered on the thank you page, built as a sales page. The Sales Page behaves as a thank you page, but with a focus on the value to make a sale. From the Sales Page, your audience will be led to a Checkout Page to purchase the Offer you are selling. This Funnel is a great lead generator while also resulting in a sale.

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Waitlist/Coming Soon Funnel

This Funnel is great for those looking to build an audience through a product waitlist. A waitlist allows you to connect with potential customers before you are ready to sell, setting you up for a great product launch. This Funnel is the simplest way to build an audience. Generating the Waitlist/Coming Soon Funnel will create an Opt-in Page to capture a potential customer’s first name and email. The Welcome Email automatically sends to those who join your waitlist. It behaves as a confirmation focusing on welcoming your customers, encouraging them to join the waitlist, and getting them excited about what you are working on. This Funnel is a great lead generator and audience builder perfect for Kajabi businesses.

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Product Launch Funnel

The Product Launch Funnel is an ideal Funnel for those looking to lead with value and sell a multi-faceted program. This Funnel template allows you to show the value before asking for the sale. This Funnel can be used to do your own Product Launch. Designed by Brendan Burchard to mimic how he launches his online courses to build his online empire, the template begins with an Opt-in page to promise some kind of value in exchange for an email address. The value provided is delivered in three sequential value pages over the coming days or weeks after your audience opts in. Your audience receives your three value pages through an automated email sequence generated with the Funnel template. Each value page contains a simple layout to emphasize the value you provide. Each value page features a headline and a video to explain your value and how it will benefit them. Your value pages link to the Checkout Page for the Offer you discuss in your value pages. In summary, the Product Launch Funnel is spread out over time with the automated email sequence as the glue to encourage your subscribers to go from one page to the next.

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Zoom Webinar Funnel

The Zoom Webinar Funnel is made for entrepreneurs who like to use webinars to promote and share information around a topic and pitch their Offer at the end. This is an extremely powerful template that packs the power of a Product Launch into a Webinar. Generating this template begins with a registration page. This registration page acts as a type of opt-in page to capture the email address of your registrants wanting to attend your Webinar. After registering, they will be led to a confirmation page with the date and time of the Webinar they registered for. Your registrants will then be subscribed to Event emails leading up to the Webinar Event. Your Webinar can be powered by any Webinar Host (like Zoom) as long as you can paste the link to your Webinar in the Funnel. During the Webinar, you can then provide value, confirming your attendees’ desire to exchange their information for your Webinar Event. At the conclusion of your Webinar, you can then pitch the Offer you are selling to your Webinar attendees. Your registrants will then be led to a sales page to encourage them to purchase the value discussed, and they will receive an email containing the direct link to the Checkout Page for your Offer. This Funnel is power-packed with pages and email containing pre-written copy to help get your Webinar Funnel up and running quickly. Learn to set up a Zoom Webinar Funnel.

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Free Book Funnel

The Free Book Funnel is best for entrepreneurs who use a free book as a lead magnet. This book is the value your subscriber receives for opting into your email list for only the cost of shipping. This Funnel template begins with an Opt-in page promising the book as the value. After a subscriber opts in by submitting their email address, they will be led to a Checkout Page to pay the shipping and handling fee. After opting in, they will simultaneously be led to a Checkout Page to pay the shipping fee for the book and subscribe to an email sequence for you to encourage the sale of your main Offer. This Funnel is versatile because you can do a free book launch to grow your list and nurture your list to sell your main Offer or lead to another Funnel with the power of Kajabi Automations.

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Coaching Campaign Funnel

The Coaching Campaign Funnel is great for coaches that require a scheduled initial call as part of their coaching program. Whether you coach online or in-person, this template can help you build your coaching business. As with all Funnels, this template starts off with an Opt-in page. In this case, the Opt-in page will act as an application for those wanting to join your coaching program. Your applicants will be led to a thank you page containing further instructions while subscribing them to an Email Sequence that will encourage them to schedule their first appointment with you.