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A Funnel is an advanced marketing tool that simplifies the relationship between marketing and sales by automating the entire process. To better understand Funnels, think of a treasure map. In a treasure map, various locations are strung together to lead to the treasure. In the same way, Funnels string together landing pages and email campaigns to ultimately lead a potential customer to a purchase. Take, for example, the Simple Sales Page Funnel: In the Simple Sales Page Funnel, a potential customer will begin their journey from the Sales Page and be led to the Offer Checkout page to make their purchase. Although this process can be built without a Funnel (by creating a CTA button in a landing page), Funnels help you automate and organize the connection between landing pages and email campaigns within a single location of Kajabi. With the building blocks of a Funnel:
  • Landing pages
  • Email campaigns
  • An Offer
Design a seamless experience to encourage your audience to see the value you offer and provide them with the opportunity to access that value. Funnel templates are designed with pre-built landing pages and email copy to help you get started. Generate the Funnel template that best fits your vision to begin building your Funnel. Learn to generate a Funnel.

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Build a Funnel

After generating a Funnel template, begin building in your content from the Funnel customization screen: Hovering over each page will display tips on how to use each auto-generated page in your Funnel. Although Funnel templates generate pre-built landing pages and email copy to get you started, you have the flexibility and freedom to customize your Funnel to best fit your business. Click into each page to begin customizing your Funnel page in the same way you would customize a landing page with Kajabi Pages. Not familiar with Kajabi Pages? Learn more about Kajabi Pages. Within your Funnel customization screen: This allows you to manage and customize all the building blocks of your Funnel in one location. Now that you are familiar with the building blocks of a Funnel, learn more about each Funnel template.