Reports
Kajabi provides a variety of reports to help you track revenue, subscriptions, offers, customers, and more.
To access these reports, go to Analytics > Reports in the left-hand navigation of your dashboard and search for the report that best fits what you're looking for.
The following reports are available. Click any report below to view its dedicated article for definitions, data tables, and export details:
Displays the total gross revenue generated over time, including all paid purchases. Does not account for refunds. | |
Shows the total value of refunds issued over time, including full and partial refunds for paid purchases. | |
Displays the breakdown of payments by payment method, showing how customers paid for their purchases (e.g. credit card, ApplePay, etc.). | |
Shows the breakdown of payments by pricing type, including one-time payments, subscriptions, payment plans, free, and pay what you want. | |
Displays the total number of free offers purchased over time. | |
Shows the breakdown of payments by the country and state entered during checkout. | |
Show metrics relating to cart orders over a selected timeframe. | |
Displays offer purchase quantities and gross revenue over time, tracking all completed purchases including free pricing types, 100% discounted purchases, and trial subscriptions. | |
Displays the gross revenue and quantity of the payments over a selected time frame by each offer. | |
Displays top customers based on total spend, including full and partial refunds for paid purchases. | |
Displays new subscription counts and gross revenue over time, tracking all completed subscription purchases including those with a trial. | |
Displays the number of subscriptions canceled within a selected time frame. | |
Displays the total recurring revenue normalized into monthly amounts from all paying subscriptions during a selected date range. | |
Displays the number of new contacts added over a selected time frame. | |
Displays the status of all current subscriptions by offer, categorized as Active, Trialing, Paused, Pending Cancellation, or Past Due. | |
Displays the percentage of customers who successfully make each subsequent payment. | |
Displays the percentage of subscriptions that were canceled during a selected date range. | |
Displays the average revenue per user (ARPU) from subscriptions during a selected date range. This metric represents the monthly recurring revenue (MRR) per unique customer who has at least one paying subscription. | |
Displays new payment plan counts and gross revenue over time, tracking all completed payment plan purchases including those with a trial. | |
Displays the number of payment plans canceled within a selected time frame. | |
Displays gross revenue and transaction counts from payment plans. | |
Displays the total recurring revenue normalized into monthly amounts from all paying payment plans during a selected date range. | |
Displays the status of all current payment plans, categorized as Active, Trialing, Paused, Pending Cancellation, or Past Due | |
How much money you are earning each day, minus any refunds. | |
Evaluate the health of your business by analyzing recurring revenue, revenue per user, and churn. | |
Track submissions to your forms and specific landing pages. | |
See a breakdown of your most visited landing pages. | |
View sales tax collected for each member. | |
Track the progress your customers are making in each product you offer. | |
Show all offers purchased in a given timeframe. | |
View affiliate stats to see performance, commission, and members referred |