Cofounder is Kajabi’s AI business-building assistant designed to help you turn ideas into income. It works alongside you to clarify your business direction, shape offers, and generate launch-ready content like products, landing pages, emails, and marketing assets so you can confidently take your next step forward.
Tip: Ready to get started? Click the Cofounder diamond icon in the header of your Kajabi Dashboard to open Cofounder and begin chatting. Skip to How to access Cofounder for detailed steps.
Key benefits and use cases
Clarify your direction by defining your goal, audience, niche, and offer.
Generate content faster with ready-to-use product and marketing copy.
Build with confidence using guided recommendations based on your business.
Stay focused with personalized action items and progress tracking.
Maintain momentum by always knowing what to work on next, so progress never stalls.
Use Cofounder in-app
Once you create your Kajabi account, Cofounder acts as your AI assistant inside the Kajabi Dashboard.
Note: If you are new to Kajabi, Cofounder is the fastest way to go from idea to launch-ready business. Work with it from your first login to clarify your direction, build your foundation, and know exactly what to do next.
How to access Cofounder
Cofounder button: Click the Cofounder diamond icon in the top right corner of your header to open a slide-out panel. The panel is available across all areas of Kajabi. You will then be greeted with a welcome prompt to start chatting.
Compact and fullscreen views: Cofounder opens in a compact view by default. Click the expand icon in the panel header to switch to fullscreen view, which includes a Conversations sidebar for browsing your chat history. Click the collapse icon to return to the compact view.
Start a conversation: Click the pencil icon in the panel header to begin a new conversation at any time.
Action items: Cofounder builds a checklist of action items based on your conversation. You can interact with these items directly in the Cofounder panel. Click Start next todo to jump into your next action, or choose Pin to dashboard to keep your checklist visible on the main dashboard.
If you did not sign up for Kajabi through Cofounder, your checklist will be empty until you begin interacting with Cofounder.
Automatic opening: For users who came through the pre-signup experience, Cofounder opens automatically on your first login.
Start with Cofounder
If you're new to Kajabi, Cofounder is the fastest way to go from idea to launch-ready business. Work with it from your first login to clarify your direction, build your foundation, and know exactly what to do next.
What to expect
Cofounder guides you through a short, conversational interview to understand your business. Expect questions about:
Your goal
Your audience
Your niche
Your challenges
Your preferred product format
You can optionally share an email so Cofounder can review your existing online presence and tailor its recommendations to your background.
Tip: The more specific you are about who you serve and what you sell, the sharper Cofounder's recommendations will be. Cofounder draws on Kajabi's documentation as it answers, so the guidance you get reflects how the platform actually works today.
Personalized action plan
Once Cofounder understands your business, it builds a personalized action plan with three to six next steps tailored to your goal. These are the concrete moves that turn your idea into a live offer. Action items appear as a checklist inside the Cofounder panel and on your Site Business Checklist.
Note: If you signed up for Kajabi through the Cofounder pre-signup experience, your profile, assets, and action plan carry over to your account, and Cofounder opens automatically on your first login. If you signed up another way, your checklist stays empty until you start a conversation with Cofounder.
What Cofounder can help with
Business building, including Courses, Coaching programs, and Memberships
Marketing content such as Landing Pages, sales pages, and email copy
Kajabi navigation, with step-by-step guidance and deep links
Progress tracking, using personalized action items in your Site Business Checklist
Connecting with Support to get further help
Contextual guidance based on the Kajabi page you're working in
Resource navigation, with deep links to your Courses, Pages, Products, and Settings
Site performance insights, including metrics and benchmarks for your business
Visual troubleshooting, by uploading screenshots directly in the chat
Creating and updating draft resources, publishing with your confirmation
Structural feedback grounded in what’s actually on your page
What Cofounder can and cannot build
Cofounder is a conversational AI assistant. It can generate text-based content, create drafts for landing pages, funnel pages, and Automations, and provide step-by-step guidance, but it cannot create complete funnels or images, and it does not publish Pages, Offers, or Automations on your behalf.
Capability | Cofounder |
Text content (course outlines, email copy, sales page copy) | Yes |
Landing page copy and draft | Yes — draft only, cannot publish |
Funnel page copy and draft | Yes — individual pages only, cannot create the funnel itself |
Step-by-step Kajabi guidance and deep links | Yes |
Business strategy and action plans | Yes |
Images and graphics | No |
Publishing | Courses only: a new Course is published unless your site is at its product limit, and Modules and Lessons are published only when you ask |
Creating a complete funnel | No |
Automations | Yes, draft and edit only, cannot publish (requires the upgraded Automations experience) |
Note: Cofounder drafts content and Automations and provides guidance. You review, configure, and publish your Pages, Offers, and Automations in Kajabi yourself. Learn more about Cofounder limitations.
Why Cofounder may take longer to respond
When you see Cofounder's status change from Thinking to other states, it means Cofounder is doing something more complex under the hood to personalize its response for your specific business. This might include:
Reviewing your progress by checking your Site Business Checklist and what you've accomplished so far
Identifying what account resources you have (Products, Offers, Pages, etc.)
Looking up details about your resources, for example, the pricing you've set, your GMV, or how your Course is configured
Chat history
Cofounder remembers your past conversations, so you can pick up where you left off or reference earlier discussions in a conversation.
Click the pencil icon in the Cofounder panel header to start a conversation.
Switch to fullscreen view to see the Conversations sidebar, which lists all of your past chats.
Click any previous conversation to reopen it and continue where you left off.
In compact view, use the conversation dropdown at the top of the panel to switch between chats.
Cofounder can reference context from your earlier conversations. For example, if you discussed building a specific Course in one chat, you can open a separate conversation and ask Cofounder to continue working on that same Course. It will know what you're referring to.
Upload images
Share screenshots and images directly in your Cofounder chat for more targeted guidance.
Send an image
Click the + button at the bottom of the chat input field.
Select an image from your device.
Add a message describing what you need help with, then click the arrow to send.
Supported formats: JPEG, PNG, GIF, WebP, PDF. Maximum file size is 10 MB.
Use cases
Troubleshooting: Upload a screenshot of an issue you're experiencing in the app, such as an error message or unexpected behavior, and ask Cofounder to help you troubleshoot.
Inspiration: Upload a screenshot of an external landing page, website, or design you admire and ask Cofounder how you might build something similar in Kajabi.
Note: Cofounder analyzes uploaded images to provide guidance and recommendations but does not directly build or modify pages from them.
Create and update resources
Cofounder can create draft resources, including Courses, Offers, Landing Pages, emails, Automations, and more. It walks you through the process, showing you what it’s about to build and asks key questions along the way. Cofounder only creates the resources after it receives confirmation from you. Automations are the exception: Cofounder builds the draft right away so you can review the draft itself, and nothing sends until you publish.
Most content is saved as drafts, and a new Course is published unless your site has reached its product limit. Cofounder then provides a link so you can review what it built.
Note: Cofounder will not delete any resources or import contacts.
Page awareness
Cofounder understands which page you are currently viewing and can provide structural feedback based on the content you have created.
Examples of what you can ask:
“What page am I on?”
“How do I do X on this page?”
“I’m having trouble with X. Can you help me troubleshoot?”
“What improvements would you suggest for my sales page?”
Page awareness is especially helpful when you encounter an error or unexpected behavior. Open Cofounder from the page where the issue is happening, and it can see the context and help you resolve it.
Resource navigator
Ask Cofounder about the resources in your account and it will surface direct links to view, edit, or manage them. Instead of navigating through menus, describe what you're looking for and Cofounder will take you there.
Examples of what you can ask:
"What Courses do I have?"
"Show me my Landing Pages"
"Take me to my Coaching program settings"
Cofounder returns deep links so you can jump directly to the relevant page, whether that's a Course editor, a Product dashboard, pricing settings, or another location.
Supported resource types
Evergreen Courses
Cohort Courses
Podcasts
Newsletters
Digital Downloads
One-on-One Coaching
Group Coaching Programs
Communities
Payment Integrations (Stripe, PayPal, Kajabi Payments)
Site Settings and Account Settings
Note: Resource navigator does not support Funnels or Automations. To find or explain your Automations, see Build and edit Automations with Cofounder.
Site analyst
Ask Cofounder how your site is performing and get a data-driven snapshot of your business. Cofounder analyzes your site's traffic, conversion, revenue, and pricing metrics and highlights where you're doing well and where there's room to grow.
Examples of what you can ask:
"How is my site performing?"
"Where should I focus to grow my business?"
"How are my pages performing compared to the average?"
Cofounder responds with a concise summary, typically up to three key findings, focused on the metrics that matter most. It highlights areas where your performance is above or below benchmarks, so you know exactly where to focus your attention.
Build and edit Automations with Cofounder
Ask Cofounder to build or change an Automation, and it sets up the trigger, steps, waits, and branches for you. It can also tell you which Automations you already have, explain what each one does, and warn you about Automations that would trigger each other in a loop.
Examples of what you can ask:
“When someone submits my opt-in form, tag them and send a five-email welcome series”
“What Automations do I have?”
“Which Automations use my Free Guide form?”
“Add a two-day wait before the second email in my welcome Automation”
New Automations are always created as drafts, so Cofounder builds them without asking you to confirm first. Cofounder cannot publish or turn on an Automation. Review it on the canvas and publish it yourself. If the Automation needs something that doesn't exist yet, such as a Tag, Cofounder tells you and offers to create it, and it points out anything you still need to fix before you can publish.
If you ask for a change while that Automation is open on the canvas, Cofounder shows the change there, and nothing is saved until you click Save. If you ask from anywhere else to edit an Automation that is already published, Cofounder tells you the change will go live and asks you to confirm. Once saved, it applies to the next contact who reaches that step. When Cofounder saves an edit itself, it will not make one that would unpublish a live Automation or remove contacts who are partway through it. When it shows a change on the canvas, it tells you before you click Save if the change would do either.
Cofounder uses the same Automation tools as Claude and ChatGPT, so the same limits apply. See what an AI-drafted Automation can include.
Note: Building Automations with Cofounder requires the upgraded Automations experience. If your account is still on the original Automations, Cofounder will ask you to upgrade first. See Explore the upgraded Automations experience. Branches require Advanced Automations; see Basic vs. Advanced Automations.
Proactive nudges
Cofounder can reach out to you with personalized suggestions when it notices you haven't been active on your site. These nudges are designed to help you maintain momentum and get back on track with actionable next steps.
Where nudges appear
In-app: A chat bubble appears next to the Cofounder icon with a short preview of the suggestion. Click Start to open Cofounder with the full nudge, or Dismiss to close it.
Mobile app: Push notifications delivered to your mobile device.
Email: An email with the nudge and a direct link to open Cofounder in your dashboard.
Nudges are triggered by inactivity. You are most likely to see them on sites where you haven't been recently active. Each nudge includes a specific, actionable recommendation based on your business context, such as an incomplete action item or an opportunity to improve a specific metric.
Manage nudge preferences
Choose which of your sites receive nudges, and how, from the Cofounder settings page. If you manage more than one site, each site has its own nudge preferences, so you can keep nudges on where you're actively building and turn them off elsewhere.
Note: Only account owners can open the Cofounder settings page and change nudge preferences.
From the Dashboard, click Settings, then click Cofounder under Account Settings.
Find the site you want to manage in the list under Nudges.
Use the In-app nudges toggle to turn in-app nudges on or off for that site.
Use the Email nudges toggle to turn email nudges on or off for that site.
When you turn off In-app nudges for a site, any pending in-app nudge for that site is cleared as well.
Knowledge base integration
Cofounder draws from Kajabi documentation to provide accurate, up-to-date guidance. When you ask how to do something in Kajabi, Cofounder explains the steps based on current platform capabilities and links.
