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Amplify is an ad platform built inside Kajabi that connects experts who want to grow their audience with experts who want to earn from theirs. You can join as a Publisher, an Advertiser, or both.

Publishers earn revenue by featuring an Advertiser's content in their email broadcasts. Advertisers pay to place their message in front of another expert's engaged audience, and generate leads they can nurture and convert into sales. Every promotion is negotiated, tracked, and paid out inside Amplify, so both sides stay in control from the first request to the final payout.

This page explains what Amplify is, the two roles you can play, and how a promotion moves from request to payout. For setup steps, see Set up Amplify. For how a promotion runs end to end, see Amplify promotions.

Ready to grow your audience or earn from it? Set up your Amplify profile and run your first promotion.

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Amplify has two roles, and you can set up either or both from the same Kajabi account.

Only the account Owner and sub-owners can access Amplify. This keeps control of what goes out to your audience with the people responsible for your brand.

See Set up Amplify for the full setup flow, profile fields, and pricing guidance for each role.

Amplify helps you find the right partners without cold outreach. Your dashboard highlights recommended Publishers and Advertisers that share your niche, or are in an adjacent niche or share a similar audience type. Open Browse to see every available profile, filter by niche or by Top engagement, Lead capture, Free offer, and Favorites, and sort by audience size, price, or rating. Save any profile to your Favorites to revisit it later.

Profiles cover these niches:

If nobody in your exact niche is on the platform yet, look at adjacent niches. Audiences overlap more than you'd expect. A financial educator's list often has more in common with a real estate CPA's than with another financial educator's.

Every promotion moves through the same sequence from first contact to payout:

For the full lifecycle, including customizing ad copy and images, chat, and cancellations, see Amplify promotions.

You choose your partner, the ad, and how you promote them.

Recommended pairings also do the matching for you, surfacing experts in your niche, an adjacent niche, or with a similar audience, so what you feature is something your audience was already primed to want.

Publishers running Amplify promotions are consistently seeing the same unsubscribe rate and click-through rate before and after adding promotions, so your regular content keeps performing the way it did.

Meta and Google Ads put your offer in front of strangers, people who've never heard of you, mid-scroll or mid-search with no trust built. That is classic top-of-funnel, cold-audience advertising, and a real share of that spend goes toward simply earning attention and credibility before anyone even considers what you are offering.

Amplify works earlier in the relationship and later in the funnel at the same time. A lead here arrives already vouched for; they clicked because a Publisher they already subscribe to, already open, and already trust personally recommended you inside an email they were already reading. That is closer to a warm referral than an ad. You are not building credibility from zero, you are borrowing trust that already exists.

That is why Amplify is worth budgeting for alongside platforms such as Meta and Google. Cold platforms are built for reach and broad awareness; Amplify is built for warm, niche-matched introductions to people already primed to listen. Use cold ads to find people who do not know you exist yet, and use Amplify to convert the ones who are one trusted recommendation away from becoming a lead.

How many leads a promotion generates depends on the Publisher you pair with, your offer, and your landing page. Leads are not guaranteed, but three choices set you up for success.

For the full set of tips behind each of these, see Best practices.

Amplify reports Opens and Clicks for every promotion and adds UTM parameters to your links so you can track traffic in your own analytics tools. Advertisers also receive a preview of the actual email that went out. After a promotion runs, both sides can rate and review each other, and Publishers can earn performance badges that show on their profile.

See Earn profile badges for how badges are earned, and Reviews and ratings for how to leave and read reviews.

Publishers need an active Kajabi account with a connected site, at least 100 email subscribers on that site, and a connected Stripe account in a supported country.

Advertisers need an active Kajabi account and ad copy for each promotion. Setting a max budget per send is optional, and leaving it blank keeps you open to every opportunity rather than filtering by price.

See Set up Amplify for the full setup requirements and the list of supported payout countries.

There is no fee to create an Amplify profile and no monthly charge. Advertisers pay per promotion and are only charged once a Publisher accepts the request. Publishers keep 80% of the revenue from each promotion, before standard payment processing fees, with Amplify retaining 20%.

Amplify's 20% commission comes out of the Publisher's earnings, the side being paid to promote. The Advertiser pays the full agreed send fee, and the Publisher receives 80% of it, before standard payment processing fees. The commission only applies when a promotion actually runs.

Only the account owner and sub-owners can access Amplify, and the Owner needs to be the one who signs up initially. This is intentional: it keeps decisions about what goes out to your audience with the people accountable for your brand.

Less than you would expect. A small, highly engaged list often outperforms a large disengaged one, and a tighter audience means warmer traffic. Treat subscriber count as one data point among several, alongside how well your offer fits that audience and the Publisher's profile badges. See Earn profile badges for what each badge means.

No. The subscriber count on a Publisher's profile is pulled directly from their Kajabi data, so it can't be self-reported or overstated. Publishers who regularly clean their lists may show a lower count with stronger engagement, which is usually better for Advertisers.

Audiences generally respond well to a recommendation from an expert they already trust, especially one who isn't competing with you. See Run promotions your audience will love as a Publisher for what you control on every promotion and what the engagement data shows.