Beta: This feature is currently in Beta. Future entitlements and pricing are subject to change.
Backstage is a private space you create for each 1:1 client. It is built for high-touch Heroes, like coaches, consultants, and mentors, whose value comes from personalized work, not just content. Instead of stitching together several tools, every client gets one home for their program with their own progress, messages, and assignments.
How Backstage works
Each Backstage is a private, 1:1 relationship between a Hero and a client. The Hero manages every active client from a single dashboard, assigning tasks, sharing resources, sending messages, and scheduling sessions. The client logs into a personalized space that shows what's next, what's outstanding, and how to reach their Hero.
Add Backstage to an Offer
Backstage is activated when a Hero attaches it to an Offer. Any client who purchases that Offer automatically receives a Backstage seat.
From the Dashboard, navigate to Sales > Pricing
Open the Offer you want to attach Backstage to, or create a new Offer
In the Products in this Offer section, choose to include Backstage
Save the Offer
Important: When adding Backstage to an Offer, Kajabi informs you on how many remaining Backstage seats you have available. Account users do not require or take up Backstage seats.
When a client purchases an Offer that includes Backstage:
The client receives a welcome message in Backstage from the Hero
One Backstage seat is counted toward your account's monthly seat allowance
What clients see in their Backstage
A client logs into Backstage and lands on their personalized dashboard. The first-time experience is designed to make the relationship feel intentional, even before the Hero has assigned anything.
Clients can:
Read the Hero's welcome message and current focus
View and complete assigned tasks
Open assigned resources like lessons, videos, files, or links from anywhere in the Hero's library
Send and receive direct messages, attachments, and voice notes with the Hero
See upcoming live sessions and past session recordings
Track their progress across the program
Note: Clients can always browse the full library. Backstage is a personalized lens, not a locked-down replacement.
Manage clients from the Backstage dashboard
The Backstage dashboard is the Hero's command center for active client relationships. Instead of a static client list, the dashboard surfaces who needs attention, who is thriving, and where to focus next.
From the dashboard, Heroes can:
See engagement signals for each client — last activity, open messages, task completion
Sort clients by who needs attention first
Take quick actions — send a message, assign a resource, or schedule a session — without opening the full client view
Open any client's Backstage to see everything in one place
Heroes can preview the client view for any active Backstage. Use this to check what a client sees before onboarding new clients into the experience.
Send messages, voice notes, and resources
Backstage messaging is a private 1:1 thread between the Hero and the client. It is the primary communication channel inside Backstage.
Messaging supports:
Text messages with read indicators
File attachments: images, documents, and other files
Voice notes: recorded audio messages, with playback speed controls and automatic transcription so messages stay accessible when listening isn't an option
Resource links: drop a lesson, module, media library asset, or digital download directly into the conversation
Both sides receive notifications when something new is waiting, so the engagement loop stays active even when neither party is logged in at the same time.
Client messages can also be managed in the Universal Inbox.
Assign tasks and resources
Tasks and resources turn Backstage from a chat thread into a guided, accountable program.
Heroes assign a task to a client with a title, and optional due date. Clients check the task off as they complete it. Tasks live alongside messages so Heroes can turn a conversation into a follow-up assignment without leaving the thread.
Heroes can assign the following resources:
Lessons from any existing Course, even if the client has not already purchased/been granted access to the Course.
Entire module from any existing Course
Digital downloads
Any file from the media library
External links
Schedule and run live sessions
Backstage live sessions integrate Hero-to-client meetings directly into the client's space.
From the Hero side, sessions can be scheduled, run, and reviewed inside Backstage.
Clients can:
See upcoming sessions on their dashboard
Schedule sessions
Join sessions when the time comes
Watch recordings of past sessions
Download transcriptions and meeting summaries that are automatically generated after the meeting ends
Backstage vs. Coaching
Backstage and Coaching are two independent Kajabi Products. They solve different problems and choosing the right one depends on how you deliver your work.
Coaching is built around scheduled live sessions. The core experience is the calendar; a Hero books sessions with their clients, runs them live (1:1 or in a group), and clients return to their Coaching Program for upcoming session details and per-session resources.
Backstage is built around the ongoing, async relationship with a single client. The core experience is the client's personal dashboard. A Hero assigns tasks, shares resources, exchanges messages and voice notes, and runs the occasional live session, all inside one private space the client returns to between conversations.
Backstage | Coaching | |
Best for | Ongoing 1:1 client transformation between live conversations | Programs centered on scheduled live sessions |
Relationship structure | 1:1 only | 1:1 or Group |
Live sessions | Yes - typically ad-hoc meetings. You do not connect a scheduler. | Yes - you connect a scheduler so that either the Hero or the client can schedule sessions. |
Async messaging | Yes - direct messages, file attachments, and voice notes with transcription | Not included |
Tasks and accountability | Yes - assignable and trackable per client | Not included |
Resources | Pulled from across the Hero’s library and shared per client | Attached per session |
Per-client dashboard | Yes - one private space per client | No - clients return to the Coaching Program product in their Library |
Pricing | Per active Backstage seat, on top of your Kajabi Plan | Included with your Kajabi plan |
FAQs
Who is Backstage for?
Coaches, consultants, mentors, advisors, and any expert whose value is personal and 1:1.
Backstage is built for the kind of work where each client gets a curated experience — not a course they download or a cohort they join, but a private space tailored to their goals. The relationship is the product, and Backstage is where you deliver it.
If you're selling access to you, this is where it lives.
Can I run group programs in Backstage?
No. Backstage is designed for private 1:1s only. Group programs and cohorts are not supported.
Does Backstage replace Kajabi Coaching?
No. They're two independent products that solve different problems.
Coaching is built around scheduled live sessions — calendar-first, 1:1 or group — and is ideal for cohorts and structured programs.
Backstage is a private, curated workspace for each individual 1:1 client — messages, voice notes, recorded sessions, tasks, and resources you pull from your library, all in one home per relationship.
Use either or both depending on your business model.
What happens when a client cancels?
The Backstage seat is released. If the client was on a subscription the seat is released at the end of their current billing cycle.
Can clients see other clients?
No. Each Backstage is a private space between the Hero and a single client. Clients cannot see one another or each other's content.
Can I preview what a client will see?
Yes. Heroes can preview the client view of any active Backstage to check the experience before onboarding new clients.
Does messaging support voice and video?
Backstage messaging supports text, file attachments, and voice notes (with automatic transcription). Video isn’t supported in messaging. For video conversations, schedule a live session.
How much are additional seats?
You can purchase additional Backstage seats for \$49/seat/mo.
Do my accounts users require Backstage seats?
No, Accounts Users do not require or take up Backstage seats. Backstage seats are only for your clients/members.