Use Coupons to boost a launch, reward your most loyal customers, or win back someone who almost bought. Every Coupon has a type that determines what it discounts, a status that controls when it can be redeemed, and built-in analytics to show you how it performs.
Coupon types
Kajabi has three Coupon types:
Type | What it discounts | Best for |
Offer | Specific Offers you attach to the coupon | Promotions on a course, community, coaching program, or any individual Offer |
Cart | The customer's cart total, with an optional minimum purchase amount | Storewide sales and encouraging multi-product purchases |
Bulk | Specific Offers, using a batch of unique one-time-use codes | Selling licenses to organizations, or giving each customer their own code |
See Create Coupons for step-by-step instructions for each type.
Coupon statuses
Every Coupon has a status, so you can tell what's live at a glance:
Draft: Saved but not redeemable yet. Use Draft to set up a promotion before it goes live.
Active: Live. Customers can redeem the Coupon at checkout.
Expired: The Coupon has passed its expiration date or reached its maximum number of redemptions, and can no longer be redeemed.
You can change a Coupon's status at any time. See Manage and Edit Coupons.
The Coupons page
Open the Sales tab and select Coupons to see all coupons on your site. Search by coupon code or filter by status, type, or offer.
You can also see a Coupon from the other direction: every Offer's detail page lists its Active Coupons.
The Coupon detail page
Select any Coupon to open its detail page. Here you'll find its settings, a Coupon details panel with its status and Offer checkout URLs, and an Analytics panel showing redemptions, unique customers, and active recurring redemptions, so you can see how each promotion is performing.
Coupons can be edited after creation, and changes apply to new redemptions only. Anyone who already redeemed keeps the terms they signed up with, including subscriptions and payment plans.
To change the price of an existing subscription processed through Stripe, adjust the subscription directly in your Stripe dashboard.
Redemption limits
Redemption limits control how often a Coupon can be used. Cap the total number of redemptions, limit the Coupon to one use per customer, or limit redemption to a date range. Once a Coupon reaches its limit, it can no longer be redeemed at checkout.
Add limits when you create a Coupon, or anytime after by editing it. See Create Coupons.
Subscriptions and payment plans
When a Coupon is applied to a subscription or payment plan Offer, its Subscription and payment plan behavior setting determines how many payments the discount covers. Once applies to the first payment only, Repeating applies for a set number of billing cycles, and Forever applies to every payment for the life of the subscription or payment plan. Coupons apply to future payments only. A coupon cannot be applied retroactively to payments that have already been processed. Existing subscribers who purchased at full price cannot receive a discount on past charges.
Troubleshooting
If a Coupon won't apply at checkout, the cause is usually one of these settings.
Wrong currency
An Amount off Coupon must match the currency of the Offer it's attached to. If the two are set to different currencies, the Coupon won't apply.
Fix: Check the Offer's currency under Sales > Pricing and the Coupon's currency on its detail page, then align the two.
100% off set as an amount
Only Percentage off Coupons can make an Offer completely free. An Amount off Coupon can't bring the price all the way to zero.
Fix: Edit the Coupon's discount type to Percent and set the value to 100.
Customers still need to provide their credit card information when using a free Coupon on recurring subscription Offers.
Expired Coupon
The Coupon reached its expiration date or its maximum number of redemptions, so it's marked Expired and can't be redeemed.
Fix: Edit the Coupon's Redemption limits. Extend the date range, or raise or remove the total use limit, depending on which one the Coupon hit. No need to rebuild the Coupon from scratch.
Wrong Offer attached
Coupons only apply to the Offers attached to them. If a customer enters the code on a different Offer's checkout, it won't apply.
Fix: Open the Coupon and add the Offer, or share the correct Offer checkout URL with your customer.
Wrong checkout type
Coupons only work on the checkout type they were built for: an Offer coupon only applies on a standard Offer checkout, and a Cart coupon only applies on a Cart checkout. A coupon built for one type will not show up or apply on the other.
Fix: Confirm which type the Coupon is (Offer vs. Cart, on its detail page) and test it on the matching checkout flow.
Deleted Coupon
A deleted Coupon code is gone for good and can't be restored.
Fix: Create a new Coupon.
Coupon is still in Draft
New Coupons start in Draft and can't be redeemed until activated.
Fix: Open the Coupon and change its status from Draft to Active using the status dropdown in the Coupon details panel.
Customer already used the Coupon
The Coupon is limited to one use per customer, and this customer has already redeemed it.
Fix: This limit can't be bypassed for a customer who has already redeemed. Share a different Coupon, or remove the one-per-customer limit for future customers.No coupon field at checkout
The coupon field only appears when at least one Active Coupon is attached to the Offer. If the field is missing, the Offer has no Active Coupons.
Fix: Check that the Coupon is attached to the Offer and its status is Active.
Win-back and automated discount flows
Kajabi Coupons don't send automatically when a customer cancels or their subscription lapses. To send a discount to a churned customer, create the Coupon manually and share it via email or use Kajabi Automations. For more advanced win-back flows triggered by cancellation events, you can connect an external email platform via Integrations & Webhooks.