Benchmarking lets you compare your performance against anonymized, aggregated data from creators across all industries. Use the Add comparison dropdown in supported reports to see how your metrics measure up.
Benchmarking industries
Benchmarks are based on performance of active revenue-earning Kajabi Heroes within one of the following industries:
Education, Learning & Training
Coaching, Consulting & Mentoring
Health, Wellness & Fitness
Personal Development & Self-Help
Finance, Accounting & Investment
Creative, Media, Entertainment & Gaming
Marketing, Advertising & Communications
Religion, Spirituality & Esoteric
Retail, E-Commerce & Consumer Goods
Construction, Home & Real Estate
Sports & Recreation
People, Workforce & Relationships
Legal, Compliance & Government
Food, Beverage & Hospitality
Technology, Data & IT
Agriculture, Animals & Environment
Transportation & Logistics
Benchmarking definitions
Benchmarking compares your performance to aggregated data from Kajabi Heroes within the selected industry segment. It provides several key values to help you understand how you stack up:
Your Site Average: The mean (average) value for your site
25th Percentile: Represents the lower quartile of the industry
Median: The midpoint, or 50th percentile, for your selected industry
75th Percentile: Represents the upper quartile of the industry