Learn about your media statistics for the videos and audios uploaded to your pages and Product Posts.
In this article:
Viewing your media statistics
Measure the performance of your media content and gain a better understanding of your visitors and their response to your video or audio content.
With pages, Blog Posts, and Product Posts, add video or audio content to engage your audience.
Learn to access your media stats:
Defining your media stats
Your media stats will display three sections:
- Summary stats,
- Engagement graph,
- And information for individual sessions.
These three sections can help you better understand how your visitors engage with your media.
This data can then be used to improve both your content, how it is displayed on the page, and the page context surrounding the media to boost your play rate and engagement.
Media stats card:
Located in the top right section of your Media Stats, your Summary Stats provide a high-level view of how your video has performed to-date:
The Average Engagement is displayed as a percentage to provide insight into how your visitors engage with your media.
The percentage is calculated by the time spent engaging with your media (calculated in hours) divided by the product of the total number of plays and the media length.
Click View Details to see how your Average Engagement was calculated.
The Total Plays display the number of total times a visitor clicked play to engage with your video.
This number is calculated each time your visitors play your media content, not by unique views. This means a single visitor could engage with your media multiple times and your Total Plays will count each time the visitor plays your media.
Click View Details to compare the amount of time between uploading your media against the number of Total Plays.
The Play Rate is the percentage of time someone who saw the page containing the embedded media played your media.
This metric is a great tool to measure whether your video is in the best possible context such as:
- your media placement on the page,
- the use of a captivating thumbnail image,
- a customized player accent color to match your brand,
- and surrounding text to encourage your page visitors to click play.
Learn to customize your Product Post to optimize your media.
To the right of your summary stats, you will see a preview of your media file.
This preview is an interactive engagement graph that allows you to see how your viewers are engaging with your content:
Hover over the graph with your cursor (from left to right) to view the specific frame and the overall engagement at that moment in your content.
In addition to viewing second-by-second data, the overall view can provide insight into the points at which your viewers lost interest or stopped paying attention and disengaged from your content.
Understanding this data can empower you to create content that best fits your audience to boost engagement.
Directly below your summary stats and engagement graph, you will find a list of individual sessions with a heatmap displaying the exact moment an individual stopped playing your media:
Each session contains viewer information, contextual information (when the media was viewed and where), and a timeline representing how the specific viewer interacted with your content.
At the end of each session is the total percentage of the media the viewer played.
The small caret next to the name and location of the viewer (the small arrow pointing down) opens the session to view even more detail about your visitor:
- the visitor's device used to play your media,
- the IP address,
- and the exact page URL the visitor used to play your media.
This information can help you understand how certain listeners engage with your media content.
For example, this data can provide insight into specific topics that may be more captivating to certain segments of your contacts or help you gain a better understanding of when your most engaged visitors are interacting with your media.