Establish brand recognition by adding your logo to the automated emails sent by your site.
In this article:
Automated emails
What are automated emails? Automated emails are sent after various transactional triggers including:
After a purchase is made
After a comment is posted to your community.
Kajabi has simplified this process for you by creating default email templates to send to your customers.
But we wouldn't be Kajabi if we didn't give you the reigns when it comes to your business.
That is why your automated emails are templates that you can edit to fit your brand and voice.
Email recipient experience
What will the recipients of my automated emails see?
Customizing your branding settings for your automated email templates gives you more control of your users' experience with your brand.
Build brand recognition and brand loyalty for every moment your users encounter your content whether you are building marketing campaigns or sending transactional emails.
When you add a logo and customize the button color to the primary link in a transactional email, your recipients will connect your message with your brand.
Example email with branding - Cart abandonment email template:
Add your logo
Establish your brand by adding your logo to your automated email templates.
To add your brand logo to your automated email templates:
Open Settings in the bottom left corner of your Kajabi Dashboard.
Select Email Templates under your Site Settings.
Click Branding next to the Templates tab.
Follow the on-screen instructions to select your logo file
Be sure to click Save to keep and apply your changes:
Customize your email template button
Buttons have been added to your auto-generated email templates to encourage your email recipients to click the primary link in your email.
To customize your button colors in your automated email templates:
Open Settings in the bottom left corner of your Kajabi Dashboard.
Select Email Templates under your Site Settings.
Click Branding next to the Templates tab:
Note:
By default, your buttons in the auto-generated email templates are black with white font.
Button color
Click the Button color to select a color from your site color palette.
If you prefer to use a custom color, click the color wheel and then either enter your RGB color code or use the sliders to choose your color.
The vertical bar allows you to select the hue.
The square box allows you to adjust the brightness and saturation of your color.
The horizontal bar allows you to select the opacity of your color.
Font color
Complement your Button color with a different Font color.
Note:
The Font color is for solid buttons only.
Click the Font color to select a color from your site color palette.
If you prefer to use a custom color, click the color wheel and then either enter your RGB color code or use the sliders to choose your color.
The vertical bar allows you to select the hue.
The square box allows you to select a color.
The horizontal bar allows you to select the transparency of your color.
After customizing your Button color and Font color, be sure to click Save to keep and apply your changes to your auto-generated email templates.
Add a button to an email template
All of your auto-generated email templates display a button except the following:
Community Connect Request template
User Cancelled Subscription template
User Paused Subscription template
User Resumed Subscription template
If you wish to add a button to an email template that does not contain a button, add the following code:
<a href="##{{INSERT LIQUID OBJECT}}" class="btn btn-primary">INSERT BUTTON NAME</a>Then, replace:
INSERT BUTTON NAME with the text you want to be displayed on the button (e.g., Login).
INSERT LIQUID OBJECT with the supported liquid object (e.g., site_login_url) for your email template.
How do I know what liquid objects are available for my email template?
Each email template contains liquid objects that are compatible with that specific email. When you open an email template editor, you will see a list of available liquid objects for the given email template located at the bottom of the editor:
Note:
Use the listed liquid objects only when creating your button. Adding a liquid object that is not listed in the email template editor will not function properly. This can create a poor user experience for your recipients if they attempt to click a button with a liquid object that is not compatible with the email template.
And that’s how you can brand your automated email templates! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!