Gain insight into how your newsletter is performing by reviewing the overview, audience, engagement, and health.
In this article:
Access your newsletter analytics
To view your newsletter analytics:
- Open the Products tab from your Dashboard.
- Click Newsletters.
- Navigate to the top of your Newsletter Dashboard to view your Newsletter analytics:
Your analytics will display for the newsletter posts published during your selected time frame:
Overview
View the overview metrics for the newsletter posts published within your selected time frame.
Subscribers - The number of new subscribers from posts published during your selected time frame.
Open rate - The percentage of newsletter posts opened during your selected time frame.
Click rate - The percentage of newsletter posts with a link that was clicked during your selected time frame.
Audience
View your audience metrics for the newsletter posts published within your selected time frame.
New subscribers - The total number of new subscribers that subscribed through your published newsletter posts during your selected time frame.
Unsubscribes - The percentage of unsubscribes that occurred during your selected time frame.
Net subscribers - The percentage of net subscribers (The number of subscribers - the number of unsubscribes) that occurred during your selected time frame.
Engagement
View your engagement metrics for the newsletter posts published within your selected time frame.
Open rate - The number of newsletter emails opened during your selected time frame.
Click rate - The percentage of newsletter posts with a link that was clicked during your selected time frame.
Impressions - The number of views you get on the newsletter post from your email subscribers.
Health
View your health metrics for the newsletter posts published within your selected time frame.
Bounce rate - The number of newsletter posts published that did not make it to the subscribers email inbox as a result of a hard bounce.
Complaints - The number of complaints that occurred from newsletter posts published during your selected time frame.
Unsubscribes - The number of unsubscribes that occurred during your selected time frame.
And that’s how you can analyze your Newsletter performance! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!