The Analytics dashboard contains the analytics tracked on your site, including Net Revenue, Subscription Metrics, Opt-ins, Page Views, Offers Sold, and more! Knowing your analytics and conversion rates can help you better understand your customers and prospective customers and evaluate the health of your business.
In this article:
How to access your Analytics dashboard
- Open the Analytics tab from your main Kajabi dashboard.
- View recent transactions and overview analytics, or click View on the tile for the specific analytic you'd like to review:
Note:
The local date, time, and timezone of a site visitor's computer and browser will affect how the Analytic reports display.
Analytics dashboard
In the Analytics dashboard, you can view:
- Number of Purchases over the past 30 days.
- Gross Revenue of the last 30 days.
- All Time Net Revenue.
Note:
All Time Net Revenue includes total Gross Revenue (recurring and non-recurring sales) minus your refunds. This may result in a lower All Time Net Revenue than the Net Revenue calculated in the Last 30 Days.
Analytics reports
The following reports are available in your Analytics dashboard:
- Free Offers Over Time - Displays the total number of free offers purchased over time.
- Payments by Country and State - Shows the breakdown of payments by the country and state entered during checkout.
- Payments by Payment Method - Displays the breakdown of payments by payment method, showing how customers paid for their purchases, such as credit card, ApplePay, etc.
- Payments by Pricing Type - This shows the breakdown of payments by pricing type, including one-time payments, subscriptions, multi-pay, free, and pay what you want.
- Gross Revenue Over Time - Displays the total gross revenue generated over time, including all paid purchases. It does not account for refunds.
- Refunds Over Time - Shows the total value of refunds issued over time, including full and partial refunds for paid purchases.
- Net Revenue - How much money you are earning each day minus any refunds or discounts.
- Subscription Metrics - Evaluate the health of your business by analyzing recurring revenue, revenue per user, and churn.
- Opt-ins - Track submissions to your forms and specific landing pages.
- Page Views - Identify your most visited landing pages and website pages.
- Product Progress - Track the progress your customers are making in each Product.
- Offers Sold - View all Offers purchased on your site in a given timeframe.
- Affiliates - View Affiliate commissions and Offer purchases attributed to your Affiliates:
Note:
The owner of a Kajabi account can choose to receive notifications when data is exported from their account. Learn to update email notification settings.
And that’s how you can view your Analytics! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!