From your Email Campaigns page, you can view reports for your Email Broadcasts and Email Sequences.
You can also view a report for individual emails within your Sequences. These reports provide necessary metrics that will help you master your email campaigns.
Follow along to gain a better understanding of the individual metrics that live inside of a report.
In this article:
- How to view your email metrics
- Email campaign metrics
- View email campaign metrics for all recipients
- Filter your email campaign report to view additional metrics
How to view your email metrics
- Open the Marketing tab from the Dashboard.
- Click Email Campaigns.
- Locate the Email Campaign you wish to view.
- Click the Reports icon to the right of your Email Campaign:
Email broadcast metrics
Email sequence metrics
Email campaign metrics
The number of emails that were Delivered to contacts or, more technically, "accepted" by their email service provider. Learn more about Delivery and Deliverability in the Sender Reputation Guide.
An email is considered Hard Bounced when an email to a recipient permanently fails, this can occur if the email address no longer exists, if the email address is invalid, or if the domain doesn't exist. In Kajabi, Bounced emails are always Hard Bounces.
Because we know how important it is for your content to reach your subscribers inbox, Kajabi helps you manage your hard bounced contacts and improve your email deliverability by automating the process of unsubscribing your Bounced Emails. Learn more about How Auto Unsubscribe Helps you Maintain a Healthy Mailing List.
Although Kajabi helps you maintain a healthy mailing list, it is always a best practice to occasionally clean up your list by removing inactive or bounced contacts to optimize your Email Deliverability. Read How to Delete Bounced Email Addresses and Email List Hygiene for more details.
Locate your contact's Subscription Status in the People tab.
View email campaign metrics for all recipients
Your email campaign metrics page allows you to view individual recipients and their actions for your email campaign.
Under All Recipients view recipients by:
- Actions (i.e., opened, clicked)
- Last Activity (Date and time of last action)
Want to see more information about an individual recipient? Click their name from your recipient list.
If a deleted contact received an email campaign prior to their deletion, they will remain in your list of recipients for your email campaign metrics to ensure accurate record-keeping.
However, deleted contacts cannot be clicked as their People Profile has been removed from your People.
Identify your deleted contacts from your email campaign recipients list by the "[Deleted Contact]" identifier in the name column:
Filter your email campaign report to view additional metrics
The email delivery system has reached the send retry limit.
- An ESP rejects the mailing address.
Complained occurs when an email recipient clicks on the spam complaint button within their email client and will be automatically unsubscribed.