In this article:
What is a Two-Step Optin Popup?
A Two-Step Optin is a popup triggered by a button or call to action to encourage your visitors to opt-in to your email marketing list.
Two steps:
- Click a button
- Opt-in
Third step (optional): Celebrate, people want the value YOU offer!
The Two-Step Optin is a powerful tool that leverages human psychology to encourage opt-ins. By committing to the initial small step, clicking a call to action, your site visitor is more likely to commit to the next step, opting in.
With this simple feature, you can improve your rate of opt-ins with a customized, branded popup. Kajabi's Two-Step Optin is an easy-to-use alternative to traditional optin popups.
Plus, it's flexible.
You can use it to show text, video, and more – all to grow your list.
Setting up your Two Step Optin
Step 1: Create and Customize your Two-Step Optin Popup
- Open the Website tab from the Dashboard.
- Click Pages and select the Page you wish to edit or create a new page.
- Click Customize.
- Navigate to the sidebar and select Two-Step Optin.
- Toggle on Edit Two-Step Popup to display the popup as you edit, but remember to uncheck when you're done.
- Customize your Two-Step Optin Popup by adding Two Step Opt-in Content Blocks and configuring the Two-Step Optin Layout Settings.
- Click Save to keep your changes:
Step 2: Create a Call to Action (CTA) to trigger your Two-Step Optin
To enable your Two-Step Optin, set up a button or Call to Action to open the Two-Step Optin when clicked.
Keep in mind, although you can create multiple Call to Action buttons in one page to trigger your Two-Step Optin, you can only create and customize one Two-Step Optin on a single landing page.
- In the Theme Editor, select or create a Block or Section to trigger the Two-Step Optin.
- Add a button or CTA to the Block or Section.
- In the button or CTA, open button settings.
- Then select Open a Two-Step Optin as the action.
- Click Save to keep your changes:
Customizing your Two-Step Optin
Editing your Two-Step Popup allows you to adjust the appearance and functionality of the Popup.
How to Add Content Blocks to your Popup:
- In the sidebar, click Add Content.
- Select your Content Block.
- Rearrange your blocks by holding the
=and dragging to your desired location. - Click Save to keep your changes:
Two-Step Optin Content Block Types
Customize each block in your Two-Step Optin Popup. Click each Block to learn more about their block settings.
Customize the Two-Step Optin Section Settings
To further customize the appearance of your popup:
- Open the Layout Settings dropdown menu to customize the layout of your Two-Step Optin Popup.
- Open each Content Block to customize the appearance of each Block.
Two-Step Optin Layout Settings
- Customize your Popup Background Color.
- Configure the Vertical and Horizontal alignment of your blocks in the section.
- Check Make Container Flush to remove the padding surrounding the blocks in the Two-Step Optin Popup.
