Learn to add a Two Step Optin Popup to your pages built with Kajabi to help grow your list.
In this article:
What is a two step optin popup?
A Two Step Optin is a popup triggered by a button or call to action to encourage your visitors to opt-in or subscribe to your email marketing list:
Why is it called a two step optin?
The two step optin involves two steps in order for your visitors to subscribe.
Two steps:
- First, they click a button on your page.
- Then, they are given the opportunity to Optin.
The Two Step Optin is a powerful tool that leverages human psychology to encourage optins. By committing to the initial small step, clicking a call to action button, your site visitor is more likely to commit to the next step, opting into your email marketing list.
With this simple feature, you can improve your rate of opt-ins with a customized, branded popup. Kajabi's Two Step Optin is an easy-to-use alternative to traditional optin popups.
Plus, it's flexible.
You can use your two step optin to show text, video, and more – all to grow your list and scale your business.
Setting up your two step optin
Step 1. Create your two step optin popup
- Open the Website tab from the Dashboard.
- Select the Pages tab.
- Open the page editor for your Page. Learn more
- Navigate to the sidebar and select Two Step Optin.
- Enable the Edit Two Step Popup to display the popup as you edit, but remember to uncheck the setting when you're done.
- As you build your two step optin popup, customize the experience by adding Two Step Optin Content Blocks like a Form and be sure to configure the two step optin Layout Settings.
- Click Save to keep your changes:
Step 2. Create a Call to Action (CTA) to trigger your two step optin
To enable your Two Step Optin, set up a button or Call to Action to open the Two Step Optin when clicked.
Keep in mind, although you can create multiple Call to Action buttons in one page to trigger your Two Step Optin, you can only create and customize one Two Step Optin on a single page.
Set up your Call to Action to open your Two Step Optin:
- In the Page Editor, select or create a Block or Section to trigger the Two Step Optin.
- Add a button or CTA to the Block or Section.
- In the button or CTA, open button action.
- Select Open two step optin popup as the action.
- Click Save to keep your changes:
Customizing your two step optin
Editing your Two Step Optin Popup allows you to adjust the appearance and functionality of the Popup.
How to add content blocks to your popup:
- In the sidebar, click Add Content.
- Select your Content Block.
- Rearrange your blocks by holding the
=icon and dragging to your desired location. - Click Save to keep your changes:
Two Step Optin Content Block Types
Customize each block in your Two Step Optin Popup. Click each Block to learn more about their block settings.
Customize the two step optin section settings
To further customize the appearance of your popup:
- Open the Layout Settings dropdown menu to customize the layout of your Two Step Optin Popup.
- Open each Content Block to customize the appearance of each Block.
Two Step Optin Layout Settings
- Customize your Popup Background Color.
- Configure the Vertical and Horizontal alignment of your blocks in the section.
- Check Make Container Flush to remove the padding surrounding the blocks in the two step Optin Popup.
