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How to Use a Call to Action

  • Updated

Learn to use a Call to Action on your landing pages to encourage your website visitors to open a separate page, purchase an offer, and much more.

 In this article:

This guide refers to the new Kajabi Pages Themes. If you are using the Premier Legacy Themes, please refer to the guide here.

What is a Call to Action?

A Call to Action is typically used to provoke an immediate response from your users to subscribe or purchase.

However, Kajabi has built the Call to Action as a button to be used for a variety of purposes by configuring the Button Action:

  • Lead a visitor to a custom Landing Page
  • Lead to a sale by going to a Checkout Page
  • Encourage your audience to download a file
  • Lead to any website page with a URL link
  • Open a Two-Step Optin Popup
  • And act as a link to lead to a section of the page

This gives you the flexibility to use Call to Action (CTA) buttons to best fit your business!

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Tip:
To lead to your Offer checkout page, we recommend copying the link to your Offer and using a Call to Action to Go to a URL for the best results. Be sure to include "https://" when linking your URL. For example, https://kajabi.com/ .

Where can I use a Call to Action button?

A Call to Action (CTA) button can be used in any Section of your landing pages and throughout your Kajabi website in your Website, Products, and Pipeline pages with Kajabi Pages and the Kajabi Legacy Themes.

Tip:
Use Image Actions in various sections to accomplish actions similar to CTA Actions. Keep an eye out for the sections containing an Actions drop-down menu!

Customizing your Call to Action

Customize your Call to Action to brand the text and appearance to encourage your customers to click the button. 

Learn to customize your Call to Action Block for more details.

But first, let's review the difference between the Call to Action Section and Call to Action Block.

Call to Action Section vs. Call to Action Block

The difference between the Call to Action Section and the Call to Action Block is the ability to design the width of the Call to Action without also changing the width of the Text as you would with the Text Block (generated with the Call to Action Section).

Creating a Call to Action Section or Block give you the same Settings regardless of the format you use. Test the Call to Action Section and Block to see what fits best with your design!

Call to Action Section

Adding a Call to Action Section generates a single Text Block with the Call to Action Block Setting enabled.

Customize your Text Block and Section Settings to change the appearance, behavior, and content. 

Section Settings:

Call to Action Block

Add a Call to Action Block in any Section or a custom Section to create your own design. 

 

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