Kajabi Analytics offers essential data to help you run your online business. However, you can deepen your insight into your site performance, conversion rates, and more by adding Google Tag Manager code to your site.
In this article:
- Google Tag Manager (GTM)
- Add GTM code to your Site Settings
- Add GTM code to individual pages
- Add GTM code to a Premier legacy page
Google Tag Manager (GTM)
Google Tag Manager is a tracking tag management solution offered by Google that simplifies tracking tag implementation for marketers, analysts, and developers.
Google Tags are typically used to track web page activity alongside Google Analytics to gain a better understanding of your site's performance and user activity.
When you create a Google Tag Manager account, you'll be provided with two snippets of code unique to your site: one to place in the Head section of your site code, and a second to place in the Body section. In this guide, we'll walk through where to paste each code snippet.
Learn more about Google Tag Manager.
Kajabi also helps you track data with Google Analytics via a Google Analytics integration built into your Site Settings. Learn to connect Google Analytics for more details.
Add GTM code to your Site Settings
Learn to add Google Tag Manager (GTM) code to your Kajabi site.
Step 1. Create a Google Tag Manager account
First, create a Google Tag Manager account.
Step 2. Copy your GTM code
After creating a Google Tag Manager account, you are given a unique code to install GTM onto your site.
Copy the first snippet of code provided in your GTM account (not the sample code shown below):
Step 3. Paste your GTM code into your page scripts
Navigate to your Kajabi account to paste the GTM code snippet in your site Page Scripts.
- Open the Settings tab from your Dashboard.
- Click Site Details.
- Navigate to Page Scripts.
- Paste your GTM code into your Header Page Scripts.
- Click Save to keep your changes:
Add GTM code to individual pages
Learn to add your Google Tag Manager (GTM) code to specific pages on your site built with the Encore Template (note: Encore is the current default page template for Kajabi Pages).
With the Encore Template you get access to Kajabi's latest, highly customizable page editing features. Learn more about building your page with Kajabi Pages.
Learn about standalone Landing Pages.
Step 1. Copy the second GTM code snippet
After adding the first snippet of your GTM code to your page scripts as outlined above, return to Google Tag Manager and copy the second snippet of code provided (note: don't use the sample code shown below, use your own unique site code from GTM):
Step 2. Paste the second GTM code snippet
Navigate back to your Kajabi account to paste the second GTM code snippet to your page:
- Open the page editor for your desired page.
- Click + Add Section in the left sidebar editor.
- Scroll down to the end of the list and select Custom Code, then click Add.
- Then, click to open the Custom Code block in the left sidebar editor.
- Paste your second code snippet into the Code field.
- Click Save to keep and apply your changes:
Add GTM Code to a Premier legacy page
Learn to add your Google Tag Manager (GTM) code to site pages built with the legacy template, Premier.
Step 1. Create a Google Tag Manager account
First, create a Google Tag Manager Account.
Step 2. Copy and paste the first GTM code snippet
After creating a Google Tag Manager account, you're given a unique code to install GTM onto your site.
Copy the first snippet of code provided in your GTM account (not the sample code shown below):
Navigate to your Kajabi account to paste the first GTM code snippet into your page's Code Editor:
- Open the Code Editor for your page.
- Open the Templates folder.
- Select the index.liquid file.
- Locate the opening
<head>tag. - Paste the first snippet of code on the line below the opening
<head>tag:
Step 3. Copy and paste the second GTM code snippet
After copying and pasting the first snippet of your GTM Code, return to Google Tag Manager and copy the second snippet of code provided (note: don't use the sample code shown below, use your own unique site code from GTM):
Then, navigate back to your Kajabi account to paste the second GTM code snippet into your page's Code Editor:
- Open the Code Editor for your page.
- Open the Templates folder.
- Select the index.liquid file.
- Locate the opening
<body>tag. - Paste the second snippet of code on the line below the opening
<body>tag. - Click Save to keep your changes:
And that's how you can add Google Tag Manager to your site! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!