Kajabi offers two mobile app experiences for delivering content: the Kajabi Mobile App (KMA) and the Branded Mobile App (BMA). Both allow members to access courses, coaching, podcasts, and Backstage, but they differ in their level of customization and setup requirements.
Shared features (KMA & BMA)
Both apps include:
Member access to courses, coaching, private podcasts, and Backstage
A refreshed course design with custom thumbnails
Updated and natively integrated community experience
Magic-link login (or 6-character code)
Fully native comment integration
Confetti celebrations for lesson completion
Kajabi Mobile App (KMA)
The Kajabi Mobile App is free and ready to use without setup.
Customization options
Add a Mobile Icon that appears in the app's site switcher
Functionality
Customers see new Products the next time they open or refresh the app
Kajabi manages all app updates and maintenance
Setup & maintenance
No setup required
Members simply download the Kajabi App from the app store and log in
Kajabi handles all updates automatically
Branded Mobile App (BMA)
The Branded Mobile App provides a fully customized app experience under your own brand.
Customization options
Brand colors throughout the app experience:
Progress bars
Lesson statuses
Custom screenshots
Custom screens (welcome, onboarding carousel, links menu)
Note:
In the Kajabi mobile app, your site's Mobile Icon appears in the app's site switcher and on the Manage sites screen. If you don't add a Mobile Icon, the app uses your site logo. To add one, go to Settings > Mobile app settings and click Select Image under Mobile Icon. Branded apps don't use the Mobile Icon from Mobile app settings.
Additional functionality
In-App Offers
Push Notifications
Variant screens for segments
Custom widgets
External purchase links (U.S. only)
Log in with a password, or sign up in the app if the site allows it
Setup & maintenance
Requires Apple Developer, Google Developer, Google Cloud Accounts, and DUNS number
Apple approval: 1–2 weeks
Google approval: 6–8 weeks (closed testing)
App submissions may be rejected, sometimes requiring Hero action
Comparison summary
Feature | Kajabi Mobile App (KMA) | Branded Mobile App (BMA) |
Cost | Free | $199/mo add-on (included in Pro plan) |
Customization | Mobile Icon in the site switcher | Full branding, custom screens, icons, screenshots |
Additional Functionality |
| In-App Offers, Push Notifications, Variant screens, Custom widgets |
Setup & Maintenance | No setup required, Kajabi handles all updates | Requires developer accounts, 1-8 weeks for approval |
Best For | Heroes who want a quick, no-setup mobile experience | Heroes who want a fully customized app under their own brand |