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Offer stats show how a single Offer is performing: how many times it sold, how much revenue it brought in, how well it converts, and the most recent transactions tied to it. Use this page to spot which Offers are working, where checkout a checkout flow may fall short, and how your order bumps and upsells are contributing.
Updated Offer Stats is currently in closed beta. The sections below cover both experiences.

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View Offer stats

  1. Open the Sales tab from your Dashboard
  2. Click Pricing
  3. Locate the Offer you wish to view, click the (…) icon on the far right
  4. Select Stats
Looking to view information about all payments made to your site? Learn how to view all payments.

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Understand Offer stats

The first card in Offer Stats displays:
  • Purchases made in the last 30 days (includes Free Offers purchased)
  • Net Revenue from the last 30 days
  • All Time Net Revenue for the Offer
  • Percentage of customers who purchased an Upsell included with the Offer (if applicable)
The additional Offer Stats provide further detail, including:
  • Total Sales
  • Total Purchases (includes Free Offers purchased)
  • Order Bump Revenue (if applicable)
  • Upsell Revenue (if applicable)
Tip: Filter your Stats to view a specified Time Frame between the Last 7 Days to the Last Year.

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Offer stats (beta)

Beta: Updated Offer stats is currently in closed beta.
Updated Offer stats splits into two tabs. Each tab opens with all-time totals that never change, followed by a series of charts that respect the selected filter you choose.

Offer performance shows sales and checkout performance for the selected Offer.

Add-on monetization shows the order bumps and upsells generated from the selected Offer’s checkout. 

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Offer performance

The Offer performance tab covers sales and checkout activity for the selected Offer.

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Performance metrics

  • Net Revenue: total revenue from purchases of this Offer after refunds. Includes purchases made when the Offer was the main Offer, an order bump, or an upsell.
  • Purchases: total number of times this Offer was purchased. Includes purchases made when the Offer was the main Offer, an order bump, or an upsell.
  • Conversion rate: percentage of eligible Enhanced Checkout sessions where this Offer was the Primary Offer and the checkout resulted in a purchase.
  • Average order value: the average total value of orders that included this Offer in any role, including future payment plan installments (if applicable). 
Net Revenue, Purchases, and Average order value link to their matching report, pre-filtered to this Offer and date range.

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Activity

The Activity table lists payment activity involving this Offer within the selected date range, whether it was the Primary Offer, an order bump, or an upsell. It includes Amount, Status, Type, Email, and Date columns. Click an amount to view the Transaction Details. The table is paginated when there are more than 25 results.

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Add-on monetization

The Add-on monetization tab covers the order bumps and upsells attached to the Offer.

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Order bumps

  • Order bump revenue: total revenue after refunds from order bumps presented from this Offer’s checkout. This stat appears on the Primary Offer, not on the order bump Offer.
  • Order bump purchases:  total number of order bumps purchased from this Offer’s checkout. This stat appears on the Primary Offer, not on the order bump Offer.
  • Bump conversion rate: percentage of eligible Enhanced Checkout sessions where at least one order bump was accepted, out of sessions where this Offer was the Primary Offer and an order bump was presented.
  • Bumps per purchase: average number of order bumps accepted per purchase of this Offer as the Primary Offer.

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Upsells

  • Upsell revenue: total revenue after refunds from upsells presented after this Offer was purchased as the Primary Offer.
  • Upsell purchases: total number of upsells purchased after this Offer was purchased as the Primary Offer.
  • Upsell conversion rate: upsell and downsell purchases divided by the number of upsells and downsells presented
  • Upsells per purchase: the average number of upsells and downsells accepted per order
Upsell purchases and Upsell conversion rate link to the Upsell purchases report, pre-filtered to this Offer and date range.

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Offer Insights

When you open an Offer’s Details, an Insights card shows last-30-days performance with a trend compared to the previous 30 days:
  • Net revenue: charges minus refunds from purchases of this Offer in the last 30 days, in the Offer’s currency (purchases in other currencies are not included)
  • Average conversion rate: percentage of checkout sessions for this Offer that resulted in a purchase over the last 30 days. Available for Enhanced Checkout Offers only.
  • Purchases: number of purchases of this Offer in the last 30 days
Each metric links to the Offer stats page.

Filters A single filter bar sits at the top of both tabs and controls every chart and the Activity table in the Filtered by date range area. The all-time stats above it never change. Your filter choices stay in sync as you move between the Offer performance and Add-on monetization tabs.
  • Date Range: choose a preset (Today, Last 7 days, Last 30 days, Last month, This month, Last quarter, This quarter, This year, Last year, Year to date) or a custom range. Defaults to the last 30 days.
  • Group By: plot each chart by Day, Week, Month, or Year, which sets how finely the chart is broken up over time
  • Add comparison: overlay the previous period on each chart so you can compare the selected range against the one before it
  • Currency: choose which currency’s amounts to show
Click Reset Filters to return every filter to its default.
Note: The Currency filter shows amounts for a single currency you sell in. Kajabi doesn’t convert or combine currencies here, so if you sell the same Offer in more than one currency, each currency is reported separately. Switch the filter to see another currency’s amounts.