Upsells overview

Upsells let you present additional purchase opportunities to customers after checkout. You create an Upsell once, customize it in the Builder, and reuse it across multiple Offers — so every post-purchase experience matches your brand without extra effort. This page covers what changed with the rebuilt Upsells experience, how Upsell Funnels work, and how to get started managing Upsells from your dashboard.

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Key benefits

• Fully customizable Upsell pages — built and styled in the same Builder you use for your site and checkout pages, with full control over layout, sections, spacing, and content
• Reusable across Offers — create an Upsell once and attach it to multiple Offers; edits apply everywhere it’s used
• Built-in analytics — view purchases, conversion rate, and revenue at a glance on the Upsells tab or within each individual Upsell

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How Upsells work

Upsells are created once and reused across your Offers. The same Upsell can serve as either an Upsell or a Downsell, depending on where it appears in your Upsell Funnel. Downsells are not created or managed separately — they are Upsells shown after a previous Upsell is declined.

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How Upsell Funnels work

After a customer completes a purchase, you can guide them through a series of Upsells. Each step shows an Upsell. If the customer declines, you can optionally add another Upsell as a Downsell before continuing to the next step. The same Upsell can be reused across different funnels, but it can only appear once within a single funnel. Here is an example of a three-step Upsell Funnel with Downsells at each step:

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Create an Upsell

1. Go to Sales → Pricing
2. Click the Upsells tab
3. Click New Upsell
4. Name your Upsell and configure the pricing details
5. Under the active template, click Customize to edit the page layout, content, and branding in the Builder
6. Save your changes

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Add a discount to an Upsell

Offer an upsell at a reduced price, without changing the Offer’s regular price anywhere else. The discounted price shows on the Upsell page and is what the customer is charged if they accept. Discounts are added when editing an existing Upsell. If you’re creating a new Upsell, save it first, then reopen it to add a discount.

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Add a discount

1. Open the Upsell you want to edit
2. In the Details section, confirm an Offer is selected
3. Turn on the Apply discount toggle
4. Enter a Discount percentage between 1 and 99
5. Save your changes

As you enter a valid percentage, a preview shows the discounted price so you can confirm the amount before saving.

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What customers see

On the Upsell page, the original price appears crossed out, the discounted price shows as the headline, and a badge such as 25% OFF appears next to it. The order summary lists the subtotal, the discount as a credit, and the discounted total due now. On receipts and in purchase history, the saving appears as Discount. The badge automatically uses your site’s primary color. To change it, update your site’s primary color. The badge and discount The discount is applied to the price automatically — there’s no code for the customer to enter, and it can’t be combined with a coupon at checkout. It also doesn’t appear in Marketing > Coupons or anywhere you manage coupons; you change or remove it by editing the Upsell.

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Customize the discount text

Two pieces of the discount display follow your site’s language settings by default, and you can override either one from your checkout language overrides:

• Discount: the label on the discount line in the order summary
• OFF: the suffix on the badge (for example, 25% OFF)

To change the wording or set your own translation:

1. Go to Settings > Checkout > Language / text overrides
2. Find the Upsell discount field (the order-summary label) or the Upsell discount badge suffix field (the badge suffix)
3. Enter your preferred text, or leave it off to use the default

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View Upsells

All of your Upsells are centrally managed from one place:

1. Go to Sales > Pricing
2. Click the Upsells tab
3. Click into an Upsell and review the details
4. Preview to see how it appears to customers

Any Upsells created before the rebuilt experience was enabled on your account have been automatically migrated.

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Customize an Upsell page

1. Open any Upsell from the Upsells tab
2. Under the active template, click Customize
3. Adjust layout, add sections or blocks, and refine branding directly in the Builder
4. Save your changes — updates apply everywhere this Upsell is used

To customize this, you will need to edit the description of the Offer in Offer details. Go to Sales > Pricing > Your Offer > Details.

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Manage Upsells within an Offer

1. Open an Offer from Sales > Pricing > Offers
2. Go to the Purchase Flow tab
3. Scroll to Upsell Funnel
4. Add Upsells, add Downsell pages, and reorder steps using drag and drop

For step-by-step instructions on adding Upsells to your purchase flow, reordering steps, and configuring Downsells, see Manage Upsells in the Purchase Flow.

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View Upsell analytics

You can view performance across all your Upsells at a glance on the Upsells tab, or click into any individual Upsell to see metrics for that specific Upsell. Metrics include purchases, conversion rate, and revenue. For deeper performance data over time, see Upsell Purchases Over Time.

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FAQs

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What happened to my existing Upsells?

All of your previous Upsells were automatically migrated when the rebuilt system was enabled in your account. They are reusable and centrally managed from the Upsells tab under Sales → Pricing.

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Will my live Upsell flows be disrupted?

No. Customer-facing Upsell pages continue to function as expected. The update only affects how Upsells are managed on your end.

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Why don’t I see historical analytics data for my Upsells?

Analytics begin collecting from the date the rebuilt Upsells system was enabled in your account in Spring 2026. Upsell activity prior to that date is not included.

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Where did the Cross-Selling tab go?

It has been renamed to Purchase Flow and is still found within each individual Offer. It includes all post-purchase actions: Upsell Funnel, Post-Purchase Page, Emails, and Automations.

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What is the difference between an Upsell and an Order Bump?

An Upsell is presented after a customer completes checkout, as part of a post-purchase funnel. An Order Bump appears on the checkout page itself as an add-on option before the customer submits payment. Both increase average order value, but they appear at different points in the purchase experience.

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Are Upsells and Order Bumps processed as one transaction?

No. If a customer accepts an Upsell, it is processed as a separate transaction from the original purchase, using the same payment method. Order Bumps are added directly at checkout and processed as part of the original transaction.

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If a customer already owns an Offer contained within an Upsell, will they still see the Upsell flow during checkout?

No. If the customer already owns the Offer, they will not be presented with any Upsells that contain that Offer.