Pages are what visitors see first on your Kajabi site, so the type you choose shapes what they do next. Kajabi has three: Website Pages, Landing Pages, and Funnel Pages.

From the Dashboard, open Website for an overview of all three. Use this guide to pick the right type and add it.

With Kajabi's latest updates to the Website Builder, you can create custom Website Pages and build out your standard Website Pages. Learn how to build a website with Kajabi.

Website Pages are the foundational pages Kajabi generates from your template. When you build your site, Kajabi creates a set of Website Pages for the essentials of an online business, and every Website Page shares your template's Header and Footer along with site settings such as branding, color palette, and instructor info.

You can also create custom Website Pages when you need more than the defaults.

Learn more about building Website Pages.

Landing Pages are standalone pages you can use anywhere. Link them to your site through navigation menus, or keep them separate and drive traffic to them from marketing emails, events, automations, and social media. Because each Landing Page is created independently, each one can use its own template.

Use Landing Pages to:

Kajabi provides streamlined templates and premium-designed templates to help you get started. The default images in your selected template are stock images and are free to use.

After you create your page, customize the design to fit your brand and business.

Funnel Pages are Landing Pages built into your marketing Funnels. Funnels attract visitors to an opt-in page, capture their information, and then deliver content. They work well for marketing webinars, offering a free download, or guiding visitors through a sales presentation.

You create Funnels in the Marketing section of the Dashboard. Each time you generate a Funnel, its pages appear in the Funnels tab of your Pages, organized by Funnel.

After you select a template, set up your page settings before you design the page. These settings prepare your page for your content.

Once your settings are in place, customize your Header and Footer to showcase your brand and business.

A preview shows your page the way it will look before you publish it, so you can check the design and content. Open a preview from your page list or from the page editor.

A preview shows your page with your admin access, so it can differ from what visitors see. To see the page the way visitors do, open its URL in a different browser or in an incognito or private window where you're not logged in to Kajabi as an admin.

Page visibility controls who can see a page. A Published page is visible to anyone. A Draft page is visible only to you, so you can customize it privately and publish when you're ready.

A new Landing Page starts as Draft, and so does a duplicate of any page. A new Website Page is Published as soon as you create it, so switch it to Draft if you want to customize it before visitors can see it.

Duplicating a page creates a copy with the original's template, page settings, and content, so you can keep your branding consistent without rebuilding a page from scratch. Use a duplicate to:

The copy starts as a Draft. A duplicated Landing Page doesn't copy the original's URL slug, access password, or publish date. To change the copy's title or visibility, customize your page details.

A duplicated Website Page is named after the original with Copy and a number, such as About Copy 1. A duplicated Landing Page gets a number after the title, such as Sales page 1. Each additional duplicate increases the number.