Kajabi offers two mobile app experiences for delivering content: the Kajabi Mobile App (KMA) and the Branded Mobile App (BMA). Both allow members to access courses, coaching, podcasts, and Backstage, but they differ in their level of customization and setup requirements.
Shared features (KMA & BMA)
Both apps include:
Member access to courses, coaching, private podcasts, and Backstage
A refreshed course design with custom thumbnails
Updated and natively integrated community experience
Login to the app as an admin to manage the community as a founder/admin/moderator
Magic-link login (or 6-digit code)
Fully native comment integration
Confetti celebrations for lesson completion
Kajabi Mobile App (KMA)
The Kajabi Mobile App is free and ready to use without setup.
Customization options
Select brand color (applies throughout the app)
Update site icon
Functionality
Members can access content as soon as they purchase
Kajabi manages all app updates and maintenance
Setup & maintenance
No setup required
Members simply download the Kajabi App from the app store and log in
Kajabi handles all updates automatically
Branded Mobile App (BMA)
The Branded Mobile App provides a fully customized app experience under your own brand.
Customization options
Brand colors throughout the app experience:
Progress bars
Lesson statuses
Custom screenshots
Custom screens (welcome, onboarding carousel, links menu)
Additional functionality
In-App Offers
Push Notifications
Variant screens for segments
Custom widgets
External purchase links (U.S. only)
Full Admin Access via email
Setup & maintenance
Requires Apple Developer, Google Developer, Google Cloud Accounts, and DUNS number
Apple approval: 1–2 weeks
Google approval: 6–8 weeks (closed testing)
App submissions may be rejected, sometimes requiring Hero action
Comparison summary
Feature | Kajabi Mobile App (KMA) | Branded Mobile App (BMA) |
Cost | Free | $199/mo add-on (included in Pro plan) |
Customization | Brand color, site icon | Full branding, custom screens, icons, screenshots |
Additional Functionality | Admin login for community management | In-App Offers, Push Notifications, Variant screens, Custom widgets |
Setup & Maintenance | No setup required, Kajabi handles all updates | Requires developer accounts, 1-8 weeks for approval |
Best For | Heroes who want a quick, no-setup mobile experience | Heroes who want a fully customized app under their own brand |