Overview
The Checkout Page Editor has evolved with several enhancements to improve customization options and customer experience. This reference covers past updates including custom CTA text, mobile layout improvements, login requirements, and pay-what-you-want pricing. These features have been released and are available in your checkout settings.
Custom CTA text
You can customize the call-to-action button text on your checkout pages to better match your offer and brand voice.
Configure CTA text
Navigate to your offer's checkout settings
Open the Checkout Editor
Locate the CTA Button section
Enter your custom button text
Click Save to apply changes
CTA text best practices
Use action-oriented language (e.g., "Get Instant Access" or "Start Learning Today")
Keep button text concise—aim for 2-4 words
Test different variations to see what resonates with your audience
Align CTA text with your offer's value proposition
Mobile layout improvements
The checkout editor includes optimizations for mobile devices to ensure a seamless purchasing experience on smartphones and tablets.
Mobile-specific features
Responsive design: Checkout pages automatically adapt to screen size
Touch-friendly inputs: Form fields are optimized for mobile interaction
Streamlined layout: Content stacks vertically for easy scrolling
Fast loading: Optimized assets for mobile network conditions
Note: Preview your checkout page on multiple devices to ensure the experience meets your expectations across all screen sizes.
Login requirement settings (2018 Legacy Checkout only)
Note: This setting is only available on Offers using the 2018 Legacy Checkout template. It does not exist on Enhanced Checkout — see Update the optional login requirement.
Available options
Guest checkout: Allow customers to purchase without creating an account
Required login: Require customers to log in or register before checkout
Optional login: Give customers the choice to log in or proceed as guest
Configure login settings
Open the Offer's Edit Checkout screen (2018 Legacy Checkout template required).
Open Additional Settings.
Locate the login requirement option.
Select your preferred setting.
Save your changes.
Pay what you want pricing
The pay-what-you-want feature allows customers to choose their own price, within parameters you define.
Enable pay what you want
Navigate to your offer's pricing settings
Select Pay What You Want as the pricing type
Set a minimum price (optional but recommended)
Set a suggested price to guide customers
Save your pricing configuration
Best practices
Set a minimum price: Ensure you cover your costs and receive fair compensation
Provide a suggested price: Help customers understand the value of your offer
Explain the model: Let customers know why you're offering flexible pricing
Show value clearly: Customers pay more when they understand what they're getting
Tip: Pay-what-you-want pricing works well for community-focused offers, charitable causes, or when you want to make your content accessible to audiences with varying budgets.