Existing customers of your site can purchase additional Offers from your site and have them added to their existing account. Your customers can purchase additional Offers from your Store page, your Sales pages, Funnels, and email marketing, and add their additional purchases to their Library.
Purchase with a matching email
When an existing customer checks out for an additional Offer using the same email address as their existing account, Kajabi automatically adds the new purchase to that account's Library. This happens regardless of whether your Offer uses Enhanced Checkout or a Legacy Checkout template, and regardless of your login requirement setting.
Tip: Add Recommended Courses to your customers' Library to encourage additional purchases from your existing customers.
Control the login requirement
With Enhanced Checkout, there's no standalone login requirement setting. Instead, whether a returning customer is prompted to log in is tied to your Offer's Require new customers to create password at checkout setting, found under Settings > Customer account settings:
On: Customers entering an email that matches an existing account see a Log in prompt instead of the purchase form.
Off: Customers can complete checkout without logging in, and their purchase is still added to their existing account automatically.
Note: The Legacy Checkout templates use this same login-requirement setting and is not independent. The difference is that Legacy Checkout locks the setting to On. Returning customers are always prompted to log in, and this can't be turned off for an Offer on a Legacy Checkout template.
Repurchasing Offers
If an existing customer wishes to repurchase an Offer they have previously purchased, their experience will vary depending on the Offer payment type:
One-Time Payments: A one-time payment Offer can be purchased multiple times, but a prompt will display asking the customer if they wish to continue if they have already purchased the Offer previously. This prompt can be dismissed if they wish to repurchase the Offer.
Payment Plans: Similar to the One-Time Purchase, a Payment Plan Offer can be purchased multiple times, but the customer will encounter a prompt notifying them of their previous purchase.
Recurring Subscription: If a customer attempts to repurchase an active Recurring Subscription Offer associated with their account, Kajabi will simply redirect the customer to the Library after logging in.
FAQs
Do I need to do anything for a customer's purchase to link to their existing account?
No. As long as the customer checks out using the same email address on file for their account, Kajabi links the purchase automatically — no extra setup is required.
Can I require existing customers to log in before purchasing again?
Turn on Require new customers to create password at checkout in the Offer's Settings tab — this makes login required for anyone whose email matches an existing account. On a Legacy Checkout template, login is always required for returning customers; this setting can't be turned off there.
Can I prevent customers from repurchasing an offer they already own?
Kajabi displays a warning banner on the checkout page when a customer has recently purchased the same offer — but this banner does NOT prevent the purchase from completing. A customer can still proceed and be charged again.
What to do if the customer purchased an offer twice incorrectly:
Locate the duplicate purchase and issue a refund under Sales → Payments → Transactions
You can also perform a full or partial refund from the Contacts page.
A hard block that prevents repurchasing an active offer is not currently available.