Events let you build automated email sequences around a specific date, such as a product launch, webinar, or flash sale. Set up registration, reminder, and follow-up emails that send based on the Event date and time.
Learn more about Events in Kajabi.
Create an Event
From the Dashboard, open the Marketing tab.
Click Events.
Click Get started or +New event.
Add a Title.
Then, add a Location, either a meeting link or physical address.
Select the Event Date and Time. Events can be scheduled up to one year in advance.
Select the Time zone.
Toggle whether the event is one-time or recurring under Repeat this event?.
Click Save to begin customizing the Event.
Duplicate an Event
After an Event has occurred, it cannot be customized for a future date. Instead, duplicate a past Event and edit the Title, Date, and Time to match the upcoming event.
Note: Repeat Events cannot be duplicated.
From the Dashboard, open the Marketing tab.
Click Events.
Locate the Event to duplicate.
Select the ellipsis menu [...], then click Duplicate.
Edit the Title, change the date and time under When does this event occur?, and edit the Time zone if needed for the duplicated Event.
Click Duplicate Event to create the Event.
Add Event Actions
After adding an Event, you may setup actions, including registration emails, reminder emails, and follow-up emails linked to the start date and time of an Event.
Note: If you set up a repeating Event, registrants receive the Event Emails from the time of their registration for the first time they register. Registrants will not continue to receive Event Emails for every repeating cycle unless they are de-registered and registered again.
Add Event emails
Select an existing Event or create a new one.
Under Event Actions, click +Add Email.
Choose when to send the email in relation to the Event in the When dropdown menu: - At the time of registration - At time of event - Before the event - After the event
Add a Subject and copy in the Body of the email. Use the rich text format editor to add styling, links, images or videos, or click Personalize to pull in recipient data as part of the email text.
Optionally, under Add to Calendar, click Copy widget and add Add event to calendar links for recipients to use. Learn more about Add to Calendar options.
See what the email will look like for recipients by clicking Preview In Browser or Send Test Email.
Click Save to apply your changes.
Note: Event Emails are sent to Event registrants based on the specified date and time. If registrations occur after a scheduled email has been delivered, those registrants only receive the emails scheduled after the time of their registration. For example, if an email is set to send 15 minutes prior to the Event, registrations that occur after that 15-minute mark will not receive the email.
Unsubscribe from Event emails
Event email recipients (Registrants) have the option to unsubscribe from Event emails with Kajabi's auto-generated Unsubscribe link at the bottom of each email:
Add to Calendar Event links
Add to Calendar Event links lets members quickly save scheduled Events to their preferred calendar. These links are automatically included in confirmation emails and appear on Event pages, making it easier for members to attend and stay organized.
Use this for any scheduled Event with a defined date and duration. Below we explain where calendar links appear, how they work, and how to manage them in the Event editor.
Supported calendar providers
Kajabi supports multiple calendar providers, each with slightly different behavior:
Apple Calendar — Downloads an ICS file and supports full recurring Event series
Google Calendar — Opens a direct link and supports full recurring Event series
Outlook (desktop) — Downloads an ICS file and supports single Events only
Outlook.com — Opens a direct link and supports single Events only
Office 365 — Opens a direct link and supports single Events only
Yahoo Calendar — Opens a direct link and supports single Events only
Where calendar links appear
Members can access calendar links in the following places:
Event confirmation emails — Add to the email body using the Add to email button
Member-facing Event pages — Displayed on the Event detail view
Manage calendar links
Tools to customize and share calendar links appear under Add to Calendar on the Add Event page:
Text style — Display provider names as text links (e.g., Google, Apple, Outlook)
Icon style — Display provider logos as clickable icons
Copy widget — Copy formatted calendar links for use in emails or Landing Pages
Copy code — Copy raw HTML for custom templates or advanced use
Add to email — Insert the calendar widget directly into the Event email editor
How calendar links work
Each calendar link includes a secure, time-limited token tied to a specific Event.
When a member clicks a link:
Google, Outlook.com, Office 365, Yahoo — Opens the provider’s Event creation page with pre-filled details such as title, date, time, duration, and description
Apple and Outlook (desktop) — Downloads an ICS file that the member opens to add the Event to their calendar
Important: Calendar links expire one year after they are generated.
Before you begin
Make sure the Event is fully configured so calendar links can appear:
Set a date and time for the Event
Add a duration (in minutes)
Without both of these, calendar links will not display.
Calendar link Troubleshooting
Calendar links not appearing in email
Cause: Event has no duration set
Solution: Add a duration (in minutes) in the event settings
Calendar links not appearing
Cause: Event is not scheduled
Solution: Set a date and time for the Event
"Link expired" error
Cause: Calendar link token is older than one year
Solution: Request a new link from the event page
Recurring event shows only one session
Cause: Provider limitation
Solution: Apple Calendar and Google Calendar support full series. Other providers add only a single event by design.
Calendar link FAQs
Do calendar links support recurring Events?
Yes, but only Apple Calendar and Google Calendar support adding the full Event series. Other providers add a single occurrence.
Why are calendar links missing from my Event?
Calendar links only appear when the Event has both a scheduled date/time and a duration set.
How long do calendar links stay active?
Calendar links expire one year after they are generated.
Can calendar links be added to custom emails or pages?
Yes. Use the Copy widget or Copy code options on the Event page to add calendar links to custom emails or Landing Pages.