Webinars can be a powerful tool for reaching your audience in real-time. With Kajabi, you can connect an Event and Offers to sell access to a webinar. This page walks you through creating an Event to correspond with the date and time of the webinar, building a confirmation page with instructions for customers, and setting up an Offer to collect payment.
Where to hold a webinar
A webinar can be a pre-recorded video added to a Landing Page connected to an Offer, or you can set up video streaming with a third-party service (e.g., Zoom) and add the webinar link to Event Emails.
Create an Event
First, set up an Event. The Event reflects the date and time of the webinar.
Open the Marketing tab from the Dashboard
Click Events
Click + New Event
Title the Event
Select the Event date and time (Events can be scheduled up to one year in advance)
Select the time zone
Configure the Event as a one-time occurrence or recurring
Click Save to begin customizing the Event
After creating the Event, set up Event Emails to include the link to the webinar:
Create a confirmation page
After setting up the Event, create a confirmation page. The confirmation page communicates to customers that the instructions for joining the webinar can be found in their email inbox.
For example:
Create an Offer
Now that the Event and confirmation page are ready, build an Offer to connect the pieces. Create a Ghost Offer (an Offer without a Product) and set up Automations to register purchasers to the Event and send them to the confirmation page.
This ensures that customers purchasing the Offer receive the emails associated with the Event and instructions on how to join the webinar.
Create a Ghost Offer
Open the Sales tab from the Dashboard
Select Pricing
Click + New Offer
Enter a Title for the Ghost Offer
Leave the Select your product field empty (the Offer should not be connected to a Product)
Enter the Payment type and Price and click Create (you can edit the price further within the Offer builder)
Connect the Event and page to the Offer
After setting up the basic information for the Offer, create Automations to connect the Event and confirmation page to the Offer.
Register customers to the Event
Open the Sales tab from the Dashboard
Select the Ghost Offer
Navigate to the Automations card
Click + Add Automation
In the Then field, select Register to an event
In the field below Register to an event, select the Event
Click Save to keep and apply the changes
Send customers to the confirmation page after purchase
Open the Sales tab from the Dashboard
Select the Ghost Offer
Navigate to the Post-purchase card
In the Post-purchase dropdown menu, select Existing Landing Page
In the Landing page dropdown menu, select the confirmation page
Navigate to the top-right corner and click Save
Test the setup
Performing a test purchase is a great way to confirm everything works as intended.
Edit the Offer checkout page and any additional settings you want to customize. Learn more about Offers on Kajabi.