A well-designed logo has a significant impact on how an app appears on mobile device screens. The examples below highlight effective and ineffective design choices for Branded Mobile App logos.
Elements of a good mobile app logo
Logos that work best for mobile apps tend to have:
High image quality/resolution
Little or no text
A simple design
Identifiable even when small
Conversely, logos that tend to render poorly have:
Low image quality/resolution
A large number of text characters
A complex design
Degraded appearance at small file sizes
Tip: The app will have a white background. We recommend using a logo image with a transparent background that will be visible when overlaid on the color white.
Good mobile app logo example
Here's an example of an effective mobile app logo. This logo has a simple design that looks good at a small file size, and no text:
App load screen:
App login screen:
App home screen:
Bad mobile app logo example
Here's an example of an ineffective mobile app logo. This logo has too much text and doesn't look good at a small file size:
App load screen:
App login screen:
App home screen:
Specifications
JPG or PNG
Minimum 300 x 300px
Learn to update the app logo for iOS and/or Android for more details.